E-CRM Executive

9 أبريل، 2023

0 0 2 دقائق

E-CRM Executive

الوصف الوظيفي

E-CRM Executive | Digital Retail

Overview of the role:

The CRM Executive role is to ensure that campaigns for various brands are executed in an accurate and timely manner while maintaining proper hygiene with vendors and brands. The role would need a lot of interdepartmental coordination and people-oriented skills whilst keeping all stakeholders updated on developments on all CRM elements of the business

What you will do:-

Description of Accountability:

Campaign Execution & Reporting

Managing email customer communications and implementation processes as well as measurement.
Managing SMS customer communications and implementation processes as well as measurement.
Reporting of campaign results for all SMS/Email channels and advice of areas to improve and/or optimize.
Regular reporting of all campaign results channel-wise (Email and SMS)

Stakeholder Management

Managing CRM vendor relationship on behalf of the brands for campaign requests, payments, campaign delivery tracking, and campaign post performance reports and review with brand & vendor.
Work closely with the brand all relevant channels in line with the main campaign messaging and are optimized to drive campaign key performance indicators (customer sign-ups, repeat visits, click through, and revenue).

Track Performance & work on improvement plans

Continuously monitor the key KPIs for emails and SMS and assist brands to improve them. (Open rate, click rate, subscription rate)
Continually A/B test subject lines, content and design to drive key performance indicators for email channel
Monitor and continuously improve CRM campaign deliverability rates
Campaign Conversion Rate

Other campaign operations

1. Merge Accounts as per brand request

2. Change Customer mobile number as per brand request

المهارات

Required Skills to be successful:-

Good project management skills.
Good working knowledge of Microsoft applications
Sound knowledge of marketing principles.
Up-to-date knowledge of new technologies and ability of applying it to marketing principles and Experience with tools like SalesForce, Emarsys, Braze or Responsys
Ability to work individually and ability to handle self-driven projects efficiently.
Conversant with report writing, business procedures and correspondence.
Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance.
Statistical knowledge for analysing systems and data
Effective presentation of information and strong spoken language skills for responding to questions from managers, clients and the general public.

What equips you for the role: