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Marketing Manager

Marketing Manager
الوصف الوظيفي
Job Brief:
The Marketing Manager is responsible for developing and implementing marketing strategies that promote sustainable practices within the organization and its products/services. The role involves identifying with key stakeholders, including clients, customers, employees, partners, and suppliers to drive sustainable growth and increase brand reputation.
The successful candidate will have a strong understanding of sustainability best practices, excellent communication and interpersonal skills, and a proven track record of developing and executing successful marketing campaigns.
Essential Duties and Responsibilities:
- Develop and execute marketing strategies that promote sustainable practices and enhance the organization’s environmental, social and governance (ESG) performance.
- Collaborate with cross-functional teams to identify opportunities for sustainable innovation and develop products and services that meet customer needs while reducing the organization’s carbon footprint.
- Conduct research to identify market trends and best practices in sustainability and use this knowledge to inform the marketing campaigns and initiatives.
- Engage with stakeholders to build trust and foster meaningful relationships that support the organization’s sustainability goals.
- Collaborate with other department to develop messaging and communication materials that effectively promote the organization’s sustainability initiatives,
- Develop and implement metrics to measure the impact of sustainability initiatives on brand reputation and customer engagement,
- Manage partnerships with external organizations and industry groups to build a network of sustainability advocates and thought leaders.
- Developing and managing budgets for marketing campaigns based on client needs and available funds.
- Analysing sales funnels and clients' intent, interpreting data, formulating reports, and making recommendations.
- Reviewing online analytics reports to identify opportunities to improve campaign performance.
- Measuring and creating performance reports for all digital marketing campaigns and assessing them against goals (ROI and KPIs).
- Stay up to date with relevant regulations, industry standards, and emerging trends in sustainability marketing.
المهارات
Knowledge, Skills, and Abilities:
- Knowledge of sustainability.
- Marketing expertise.
- Strong communication skills.
- Creative
- Data analysis
- Collaborative skills
- Project management skills
- Strong digital marketing expertise.
Qualifications and Experience:
- Bachelor’s degree in marketing, sustainability, or a related field.
- Minimum of 3-5 years of experience in marketing, with a focus on sustainability.
- Demonstrated experience developing and executing marketing campaigns that promote sustainable practices.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
- Experience managing budgets and implementing metrics to measure the impact of marketing campaigns.
- Familiarity with sustainability standards and best practices, including carbon accounting, supply chain sustainability, and ESG reporting.
- Knowledge of relevant regulations and policies related to sustainability marketing, including FTC guidelines and the UN Sustainable Development Goals.
- Excellent analytical and problem-solving skills, with the ability to interpret data and develop insights that inform marketing strategies.
- Ability to work independently and manage multiple projects simultaneously, while meeting deadlines and maintaining high standards of quality.
تفاصيل الوظيفة
- منطقة الوظيفة
- دبي, الإمارات العربية المتحدة
- قطاع الشركة
- مراكز التدريب والتعليم
- طبيعة عمل الشركة
- غير محدد
- الدور الوظيفي
- التسويق والعلاقات العامة
- نوع التوظيف
- دوام كامل
- الراتب الشهري
- غير محدد
- عدد الوظائف الشاغرة
- 1
المرشح المفضل
- المستوى المهني
- إدارة
- عدد سنوات الخبرة
- الحد الأدنى: 5
- الشهادة
- بكالوريوس/ دبلوم عالي