Marketing Executive (Education)

Job Purpose:

• To manage the marketing and corporate communications of the nurseries.

• To plan and implement digital and offline strategies to boost the nursery’s brand

and reputation, with the purpose of increasing registrations.

Major Responsibilities

• Preparing marketing materials of the nurseries.

• Planning various marketing activities in Abu Dhabi and Dubai.

• Keeping track of Exhibitions and seminars wherein to market the Nursery’s brand

and increase queries and admission.

• Managing online, social media and where appropriate print advertising campaigns

that result in increased admissions.

• Interacting with nursery managers on routine basis.

• Managing the website and ensure it remains current, increase reach by effective

use of SEO techniques, creating new pages as required.

• Posting attractive and relevant posts on social media channels to increase

interaction with desired audience, increased market reach, positive impression and

generating leads.

• Managing social media communications and posts, increasing engagement and

interactions, responding to enquiries, and escalating issues

• Preparing content for the blog and sharing the link on social media platforms.

• Preparing weekly and monthly reports on social media marketing and sales report

and assess the effectiveness of marketing strategies

• Monitoring and reporting on competition and making appropriate recommendations

• Preparing and managing cost effective marketing budget

• Managing existing CRM system and updating inquiries through Airtable on daily

basis

Key Qualifications:

Bachelor’s Degree in Marketing or related discipline Certification in digital/social media

marketing will be strong plus

Key Skills:

• 1-3 years’ experience in the marketing and branding function, preferably in the

education sector.

• Creative and Strategic thinker and effective executer of marketing and branding

strategies

• Excellent spoken and written skills in English. Knowledge of Arabic is an added

advantage

• Proficient in social media marketing techniques including knowledge of SEO

• Proficient in word processing and Microsoft Office applications.

• Proficient in graphic design and applications

• Effective planning, organizational and time management skills.

• High level of commitment and loyalty.

• Self starter and ability to work under minimal supervision

• Team player and ability to collaborate across functions

• Holding valid UAE driving license

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