Electric Vehicle Digital Marketing Manager

19 مارس، 2023

0 0 2 دقائق

الوصف الوظيفي

Electric Vehicle Digital Marketing Manager | AL Futtaim Automotive | BYD

Overview of the role:

The primary focus of the role will be launching, tracking, and optimizing full funnel digital campaigns with an objective to grow our presence in the market, continuously increase traffic to our digital and physical touchpoints and generate high quality leads to support our brand and business objectives and reporting performance of all digital campaigns against set KPIs (key performance indicators) /targets, present learnings/insights to other relevant team members, and secure fast implementation into ongoing and future campaigns

What you will do:

Support each of the brands in their own organic and paid media development.
Manage the use of digital media to support the company’s product strategy.
Drive digital marketing best practice within the organization.
Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
Act as the main point of contact for all automotive media relations for PHD with a focus on increasing media efficiencies and driving divisional wide best practice.
Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
Support in end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next step recommendations.
Assist in briefing the media agencies of any new campaigns once requested from any of the brands and in line with the marketing calendar.
Follow up on the campaigns go-live dates and make sure all campaigns are timely launched.
Analysis campaign outcomes in detail, using a variety of proprietary software applications.
Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives.
Analysis campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.

المهارات

Required Skills to be successful:

1.- Launching, tracking, and optimizing full funnel digital campaigns with an objective to grow our presence in the market, continuously increase traffic to our digital and physical touchpoints and generate high quality leads to support our brand and business objectives.

2.- Reporting performance of all digital campaigns and secure fast implementation into ongoing future campaigns.

3.- Supporting each of the brands in their own organic and paid media development.

4.- Managing the use of digital media to support the company’s product strategy.

About the Team:

Reporting to the Head of Marketing Performance and will work closely with the Digital Marketing team with an exciting opportunity to grow the Electric Vehicle presence in the market.

What equips you for the role:

Bachelor's Degree in Marketing, Digital Marketing or Communications, Analytics.
8 years Digital Marketing automotive experience amd 3 years Middle East experience.
Knowledge in Digital Marketing Campaigns, SEO/SEM, Display and Advertising.
Expert knowledge of Digital Marketing practices (including Digital Media), and thorough knowledge of Web Analytics, CRM and CX.
Experience in marketing cloud software and Digital Analytics Tools.
Experience in using a variety of CMS and social media platforms and tools.
Experience in creating cross channel digital campaigns.
Experience with data analytics.