Digital Traffic Manager

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.

Job Title: Supporter Experience (SX) Digital Traffic Manager

Division: PPF – Private Partnerships and Fundraising Division

Duty Station: Rome HQ / fully remote

Type of Contract: full-time regular Consultant

Level: CST-1

Duration: 11 months

Deadline for applications: 28.03.2023

ORGANIZATIONAL CONTEXT

The Private Partnerships & Fundraising Division (PPF) is responsible for mobilizing resources from the private sector. PPF has developed an ambitious five year strategy and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Every day 5,600 WFP-chartered trucks are on the road; 100 planes are in the air and 30 ships are at sea.

Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 828 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments. We are now investing in and grow private sector fundraising to reach more people.

WFP’s private sector strategy (2020 – 2025) proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster, using new digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.

Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks very different, with the vast majority of potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change, and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralised team. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage.

INDIVIDUAL FUNDRAISING

In the first year of the new growth strategy the IG team recruited 130k new supporters (both regular monthly givers and single givers), from over 190 countries primarily through digital advertising (Facebook and Search) with some local DRTV testing. Annual income more than quadrupled from $3m in FY19 to $26m in FY22 with growth ambitions going far beyond this.

Our focus is a digital-first strategy, working through a centralised global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi channel loyalty programme that delivers a best-in-class donor experience. The programme now recruits donors in English, French, German, Spanish and Arabic, with language capabilities also including Korean, and it delivers the supporter experience through email, SMS, WhatsApp, outbound telephone and Facebook.

PURPOSE OF THE ASSIGNMENT

As a Digital Traffic Manager, you will play a critical part in our supporter experience (SX) team within Individual Giving team. The role requires experience of creative resource and traffic management in a creative, digital marketing agency and is key to every member of our work. You will be the go-to person and play a key role in facilitating smooth workflows and efficient use of resources. You’ll be involved in and plan resources from the point of briefing through to production to ensure our projects are delivered on time to the highest standards.

You will report into the Global Supporter Experience Lead and will be the liaison between content team, creative team, SX program leads, channel specialists (Email, Facebook Paid, Paid Search, SMS/Whatsapp, Outbound Phone) and tech & data.
The ideal candidate must have 3+ years of experience, be familiar with resourcing softwares and responsible for developing systems and processes that improve the delivery of our multi-lingual, multi-channel programme projects.
This is an opportunity for someone with agency trafficking experience to take a step up and manage the resources of our supporter experience and creative team. The role offers a great development opportunity for a process-driven individual to build on our existing systems, work with our amazing multidisciplinary creatives, copywriters, digital fundraisers and account managers, and be part of a creative, fun and dedicated team!

KEY RESPONSIBILITIES

Setting up for success

Create, develop and implement a new traffic management tool

Deliver training and manage the roll out of the new way of working across the team

Develop and elevate our existing workflow processes

Take the lead in championing best practices with project filing and resource allocation procedures

Project management of digital marketing campaigns from brief to delivery across all SX projects

Work collaboratively with colleagues across multiple workgroups and functions, developing relationships and promoting clear communication of requirements, priorities, deadlines, and statuses that may need attention.

Manage daily production schedules and work closely with project leads throughout production providing technical support where needed.

Source and engage with external partners, sub teams, contractors, and freelancers.

Build strong relationships across the Supporter Experience team and across Individual Giving.

Regularly meet with teams, monitoring and advising on KPIs to ensure projects are running to scheduled timelines.

Actively seek updates from across SX team and report on project status.

Assist with identifying skills gaps, propose solutions, and allocate the relevant resources on projects.

DELIVERABLES AT THE END OF THE CONTRACT

Set up and roll out of a new traffic management tool and structure

Delivery of agreed projects (scheduled sends, supporter journeys etc.) in a timely manner including lessons learned and analysis

Improvements in processes to ensure better coordination between teams and increase deliverability

QUALIFICATIONS AND EXPERIENCE REQUIRED

Terms and Conditions

Short-listed candidates can be subject to written assessment.

WFP offers a competitive compensation package which will be determined by role’s responsibilities and deliverables, please acknowledge the level of this consultancy offer and be aware that as per UN policy any negotiation based merely on personal cv is not allowed.

This consultancy assignment is renewable upon funding.

Visit the website for detailed information on working with WFP: http://www.wfp.org – Click on: “Our work” and “Countries” to learn more about our operations.

Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

WFP is committed to diversity and inclusion within its workforce, and encourages all qualified candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the Organisation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the selection & recruitment process, and for work-related needs upon joining the Programme.

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status. WFP has zero tolerance for sexual exploitation and abuse, any kind of harassment, including sexual harassment, abuse of authority or discrimination. All selected candidates will, undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

We greatly appreciate your interest in WFP and joining our mission to achieve Zero Hunger by 2030

Saving Lives, Changing Lives!

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