Analyst, Marketing Innovation (Bangkok Based, relocation provided)
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Get to know our team:
The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers. The team combines a blend of the best analysts, marketing strategists and data scientists, collectively building a team that thrives on data, creative ideas and technology. . The Marketing leadership fosters a great learning environment, providing the opportunity to learn and grow by working closely with experts from a diverse variety of backgrounds from across the globe.
Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:
- Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests
- Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap
- Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
What you’ll Need to Succeed:
- Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing globaltech company
- Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI
- Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel
- Innate desire to take ownership, make an impact and influence outcomes
- Excellent organizational skills, attention to detail and ability to work independently
It’s great if you have:
- Experience in digital marketing or ecommerce
- Experience with A/B testing and other testing metrics
- Strong presentation and negotiation skills
- Skills that foster collaboration and team spirit
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Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy .
To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.
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