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SEO / ASO Specialist
As a SEO/ASO Specialist at Tamatem: you will focus on developing and implementing effective strategies to improve our online visibility and app store rankings. The ideal candidate should have a solid understanding of SEO and ASO best practices, keyword research, content optimization, and data analysis.
Your role within Tamatem’s world:
- Conduct keyword research and analysis to identify opportunities for improving website and app store visibility
- Develop and implement on-page and off-page optimization strategies to improve website and app store rankings
- Monitor and report on website and app store performance, including traffic, rankings, and conversion rates
- Identify and troubleshoot technical issues related to SEO and ASO, such as crawl errors and mobile usability issues
- Collaborate with content creators and developers to ensure that website and app content is optimized for search engines and app stores
- Stay up-to-date with industry trends and best practices in SEO and ASO
- Provide recommendations for improving website and app store user experience, based on data analysis
- Collaborate with marketing and other teams such as design team to integrate SEO and ASO strategies into overall marketing efforts
- Collaborate with other websites to add our blogs and increase traffic
- Work with our content creators on blogs focusing on key keywords
- Perform other duties, as assigned.
Requirements
- Bachelor's degree in marketing, business, or a related field
- At least 3-4 years of experience in SEO and ASO
Required Skills and Knowledge:
- Experience with SEO and ASO tools such as Google Analytics, Google Search Console, App Store Connect, SensorTower such tools, and data.ai
- Strong analytical skills and experience with data analysis and reporting
- Excellent written and verbal communication skills
- Strong project management and collaboration skills
- Knowledge of HTML, CSS, and JavaScript is a plus
