Senior Marketing Specialist

6 مارس، 2023

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الوصف الوظيفي

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Responsibilities

Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and prepare whitepapers
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation to execution
Brand Management is a crucial role through promoting our brand at trade shows and major industry-related events.
Attend and participate in trade shows
Develop and manage a variety of acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare, monitor and report on the marketing budget spent on a quarterly annual basis
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly

المهارات

Demonstrable experience in marketing together with the potential and attitude required to learn
Solid knowledge of website analytic tools
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc degree in Marketing or related field
Good command of English and Arabic
UAE experience in marketing field of minimum 3 years