Digital Marketing Specialist

28 فبراير، 2023

0 0 2 دقائق

The Digital Marketing Specialist will implement the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic, and encouraging product/service adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. Manage and maintain a presence on social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.

Responsibilities

Manage & Implement advertisement online strategies to generate traffic & leads for the Enrollment department.
Prepare a monthly content calendar to be posted on the Academy's Social Media platforms.
Implement the Academy Communication’s Strategy on the Academy's Social Media platforms & Website.
Reflect the Academy values & Programs on the website on regular basis.
Manage the moderation process on the Academy's Social Media platforms
Manage & supervise production activities “Video, Photos and Designs”
Manage & implement local and regional marketing research activities.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, portals, social media, and display advertising campaigns.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
work on various social media platforms including FB, TWITTER, INSTAGRAM, YOUTUBE, Tiktok
Update the Academy news on the website.
Understand gender and how to develop gender-sensitive contentment while knowing how to effectively and concisely story tell in any given media space.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Identify trends and insights, and optimize spend and performance based on the insights
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Capture photos/videos of events on campus, edit and upload images so as to drive traffic into RACA. Build and Maintain relationships with students/staff/faculty/alumni.

Qualifications

Bachelor's degree in Marketing or any relevant.
2-3 years of experience in the field.
Proven working experience in digital marketing
Excellent understanding of digital marketing concepts and best practices
Experience with B2C and B2B social media marketing, SEM, and email campaigns
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Perfect knowledge of web analytics tools
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) and ad-serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Ad-words campaigns
Excellent command of both Arabic & English Language
Experience in META Tag, Google Ads