Tactical Campaign Manager

26 فبراير، 2023

0 4 2 دقائق

الوصف الوظيفي

Tactical Campaign Manager | AL Futtaim Automotive | Honda | Dubai

Overview of the role:

The primary focus of the role will be to work closely and assist the Price and Product Manager for development of Tactical Campaigns to support volume and profitability objectives. The role consists of defining proactive Quarterly Campaigns to ensure achievement of volume objectives and stock turnover, together with reactive elements that address specific issues, e.g., ageing stock, competitor campaigns, additional volume opportunities.

What you will do:

Budgeting and Performance Measurement
Development of Annual Campaign Calendar, including Calendarized Budget Spend by Brand and Carline.
Tracking of Campaign Spend by Quarter, Brand and Carline and variance analysis.
Quarterly Campaign Management
Monitoring Competitor Tactical Offers and Trends to determine most appropriate actions to drive customer demand.
Development of Quarterly Tactical Product Campaigns to achieve volume and profit objectives.
Evaluation and Identification of Potential Buzz Models from Principals
Working with Brand GMs to develop appropriate Finance Offers
Liaison with Marketing Managers to ensure effective communication to target customer groups.
Monitoring and Reporting of Campaign Effectiveness and identification of improvements and enhancements during and post Campaign periods.
Liaisons with Brand General Managers and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimize stock holding.
Liaison with Brand Principals and General Managers to secure adequate Tactical Support from Principals to support campaigns and maximize retained margins.

Required Skills to be successful:

1.- 4 years of relevant working experience in automotive pricing and product at OEM (Original Equipment Manufacturer) or Major Distributor Level.

2. – Experience working with mass market automotive brands.

3. – Proficient in English and Arabic fluency.

4. – Experience in utilizing pricing tools and GCC (Gulf Cooperation Council) experience.

About the Team:

Reporting to the Head of Product and Pricing. The role requires working with both Product Manager to determine offers required to ensure optimum Product Lifecycle Management, identifying needs and evaluating appropriateness and opportunities for Principal’s Special Editions and Buzz models and with Brand Operations Managers to proactively identify stock challenges and develop campaign proposals to address them.

What equips you for the role:

Bachelor’s Degree in marketing or relevant education/ relevant extensive experience.
4 years’ experience of relevant working experience in automotive pricing and product at OEM or Major Distributor Level.
Experience in utilizing pricing tools.
Develop, execute, and manage entire product lifecycles.
Guide colleagues inside and outside the marketing discipline.
Affinity with cars in general and the automotive industry.