Product Marketing Manager

24 فبراير، 2023

0 3 2 دقائق

الوصف الوظيفي

Who are we?

At Bayt.com we are committed to empowering people to lead better lives by providing them with the tools and information to build their lifestyle of choice. We are passionate about our services and seek to deliver the best experience for our customers. Not only are we devoted to our work and customers but most meaningfully to each other's success. We want to better every life we come in contact with and have a lasting positive impact on the community.

What do we value?

1- We strive to be the best

2- We obsess about empowering others to lead better lives

3- Create value by doing more with less

4- Embrace change with a positive attitude

5- Communicate openly, honestly, and often

Job Summary

As a SaaS product Marketing Manager, you will be responsible for market research, generating leads through various teams, and product launch, developing product positioning and messaging that differentiates the product in the market as well as communicating the product value proposition. Additionally, you will be working on marketing automation and analytics tools such as Marketo, Salesforce, Google Analytics, Mailchimp, and Google Adwords

Job Description

A key role for the go-to-market team. Works collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success.
Messaging: Develop product positioning and messaging that differentiates the product in the market.
Content: Owns and ensure the creation of content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the world.
Sales enablement: Partner with the Product Management team to communicate the product's value proposition to the sales team. Develop the sales tools and training that support the selling process of the product. Assist sales on calls when appropriate to provide deeper dives into the product.
Product launch: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan.
Lead Generation: Generate new MQLs through various chan

المهارات

Qualification

Bachelor's degree in Marketing, Communications, or a technical discipline; MBA desirable
Must have at least 3 years of experience in a marketing role preferably in a SaaS company. Experience in the MENA region (especially GCC) is highly preferred.
Arabic fluency is a plus

Skills

Must have lead generation experience (Inbound lead generation)
Must have excellent communication and collaboration skills, with the ability to work cross-functionally with product management, sales, and customer success teams
Must have strong analytical skills and ability to use data to drive decision-making
Excellent communication and collaboration skills, with the ability to work cross-functionally with product management, sales, and customer success teams
Must have experience with marketing automation and analytics tools such as Marketo, Salesforce, Google Analytics, Mailchimp and Google Adwords