Build your Content Marketing Portfolio using SEO
Project Overview
Headspace is struggling to drive traffic to its website and reach a wider audience. As an SEO Content Writer, Headspace invites you to employ SEO tools to audit the websites performance and identify areas to improve the on-site & off-site SEO performance.
Project Mentor
Payal Verma
Content Writer
Project Tasks
To begin solving the challenge at hand, you will undertake the following steps:
Part #1
Conduct an SEO Audit of the Website
Conduct an in-depth SEO audit for the Headspace website. You may use tools like Google Analytics, Ahrefs, and SEMrush to analyze the SEO performance and identify areas of improvement. This research and in-depth analysis will set the tone for the following tasks.
Part #2
Improve on-site & off-site SEO
Employ a tool such as Google Keywords, to search for short-tail & long-tail keywords to improve on-site SEO. Similarly, conduct in-depth competitor research to explore off-site optimization strategies, such as backlinking, content structure, etc.
Part #3
Write Search Engine Optimized content
Write two blogs and incorporate keywords to increase the websites ranking on the search results page. Make sure to write an SEO title, and SEO description, and include backlinks in your copy.
How will this project help you?
This project will empower you to:
- Conduct an end-to-end website audit to analyze website search engine performance.
- Employ the right techniques to improve a websites ranking for SERP.
- Research keywords, back-links & other strategies to enhance on-site & off-site SEO.
- Increase traffic to a website & contribute to the companys overall growth.
