Performance Marketing Executive
2-3 years experience with relevant educational background
Familiarity with the digital media landscape, and a keen understanding of performance based digital media
A keen understanding on the various platforms and systems which power digital media
Keyword development – mining and cleansing of keywords
Ad copy management – Writing ad copy, reviewing ad copy performance and provide improvisations
Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them
Assisting the team in developing proposals and preparing search strategies in line with the overall campaign
Be able to lead and provide strategic insights on Search matters to the brand teams you work with
Confident in presenting to clients for your recurring updates
Be confident in taking part in pitches whilst working together with the rest of the team
Campaign Management
Keyword development
Ad copy management
Budget Management
Campaign Optimization
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