Product and Digital Marketing Manager

1 فبراير، 2023

0 1 2 دقائق

الوصف الوظيفي

On behalf of a Digital Solutions company based in Riyadh, we are seeking a Product and Digital Marketing Manager for a B2B SaaS platform.

A “star contributor” who is interested in a breakout marketing role. The successful candidate will be a key contributor with the opportunity to work as part of a team. The primary responsibility of the role is to develop and execute Omnichannel digital strategies that result in a seamless experience to engage and drive customer acquisition, retention, and life-time-value. The marketing strategies will include Account Based Marketing (ABM – if you are targeting a specific B2B vertical), SMS, paid social media, paid search, organic search, and content.

You will also be responsible for managing our digital properties, working with external vendors, product managers, and the development team to ensure our SAAS product lines are delivering a great customer experience. You will be the go-to person for digital, developing the strategy, objectives, execution, and performance measurement, collaborating on messaging, and building dashboards that demonstrate results clearly to Management and Sales.

This is an exciting opportunity for a product marketing professional who has a strategic approach but can also dive into the details of execution. The successful candidate will also need to have the confidence and skills to collaborate and communicate with cross-functional stakeholders, the product managers, and the development team in setting priorities to ensure business objectives are met. If you have the experience, entrepreneurial spirit, passion for B2B SaaS technology that improves the world, and the ability to make and drive decisions based on metrics, we are interested in speaking to you.

RESPONSIBILITIES

Cross-Functional Collaboration

Market Research

Product & Marketing Strategy

Lead Generation and Sales Funnel Optimization

Content Marketing

Marketing Campaigns & SEO

KPIs and Refinement:

المهارات

4 to 6 years’ experience with a background that includes a combination of digital marketing, B2B marketing, sales enablement, marketing automation, executive engagement, and budgeting.
Successful track record in creating and executing coherent digital strategies, from conception to implementation to refinement.
Strong leadership skills in working cross-functionally with all levels of the organization.
Excellent communication skills (verbal, written, presentation, influencing) – English & Arabic
Ability to manage multiple projects and utilize project management best practices.
Familiar with working in an Agile environment.
Experience in Industrial digital solutions is a plus.