CRM Planning Manager

25 يناير، 2023

0 0 دقيقة واحدة

الوصف الوظيفي

CRM Planning Manager | Al Futtaim Automotive | Trading Enterprises

Overview of the role:

The CRM Manager is responsible for planning brand CRM campaigns, drive marketing automation and the customer lifecycle journeys. The person will be interacting with multiple teams within the division and manages the execution of all direct customer communications and automations across different channels (Email, SMS, Push, WhatsApp, etc.).

What you will do:

– Execute and coordinate customer lifecycle communication strategies and campaigns across current channels to drive customer engagement and retention

– Support all business verticals in campaign management across all available CRM channels

– Planning week/monthly/quarterly/annual CRM communication calendars

– Perform customer segmentation to maximize conversions across various engagement campaigns

– Implement A/B testing of various content and creative deliverable to create optimization and enhancement opportunities

– Measure and report performance of all CRM campaigns and assess against goals (KPIs).

– Perform extensive on-going campaign analysis to find growth opportunities

المهارات

Required Skills to be successful:

– CRM Marketing experience

– Marketing automation platform (EMARSYS, SAP Hybris, Oracle Responsys/Eloqua, IBM Watson Management) or any other related platform

– Customer lifecycle management

– Min. 5 years' experience

What equips you for the role:

Education: Bachelor’s in Marketing or Communications

Minimum Experience and Knowledge: 5-7 years relevant digital CRM experience. Certification in Email/CRM Marketing and hands-on experience in reporting tools like BI will be an added advantage.

Job-Specific/Technical Skills required to complete the tasks: Experience in CRM and Marketing Automation platforms. Creative and innovative thinker and planner. Strategic and Problem-Solving Perspective. Excellent verbal and written English communication skills essential. Enjoys working collaboratively and is a key team player with a "can do" attitude and thrives on a challenge.