Marketing Manager

13 يناير، 2023

0 1 2 دقائق

Founded in 2003, Megnet is a specialist global supplier of compatible high-speed network solutions. We offer a variety of standard telecommunication products that are customisable to individual needs. We serve network resellers, distributors and systems integrators throughout the world.

People-oriented, service-driven, and always empowered.

The Role

Your Responsibilities Will Include

Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
Translating brand strategy into brand plan and go-to-market strategy.
Planning and execution of communications and media actions across offline, online and social media.
Participating in product development, pricing and supporting new product launches.
Guiding the Advertising & Promotion budget.
Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
Creating and managing all marketing material and collateral in line with brand direction.
Implementing online marketing activities including social media, SEO/SEM, demand generation, leads generation, etc.
Tracking effectiveness of various campaigns and course correcting as required.
Managing communications spend
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Supporting the development and launch of new products.
Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
Using customer insights to construct effective CRM campaigns.
Measuring, monitoring and analyzing effectiveness of email marketing activities against goals (ROI & KPIs).
Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Google Ads, SEO / SEM, Display Ads and Facebook Ads.
Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.
Regularly monitoring user analytics and using these insights to drive strategies to improve customer engagement.
Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

Based: Remote (Company is based in the UK and working hours are UK hours 8:30 am to 5:30 pm Monday to Friday)

Ideal Profile

Skills Required

You have at least 5 years of experience ideally in Brand / Product Management, Digital Marketing or Marketing Communications within IT industry.
Experience within Content Analysis, Content Management, Content Planning, CRM / Loyalty Marketing, social media / Viral Marketing, New Product Development, App Marketing, BTL, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
You have good knowledge of Campaign Management Tools (Zoho, Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.
You are highly goal driven and work well in fast paced environments.
You possess strong analytical skills and are comfortable dealing with numerical data.
You are adaptable and thrive in changing environments.
CRM experience (which apps have you used, e.g Zoho, Salesforce, SAP, Hubspot, etc.)

What's on Offer?