Performance Marketing Manager

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.

Job Title: Performance Marketing Manager

Division: PPF – Private Partnerships and Fundraising Division

Duty Station: Berlin, Germany or Remote

Type of Contract: full-time regular Consultant

Duration: 11 months

Deadline for applications: 07.08.2022.

ORGANIZATIONAL CONTEXT

The United Nations World Food Programme (WFP) is the world’s largest humanitarian agency working to create a world with zero hunger.

As leading humanitarian organization saving lives and changing lives, WFP delivers food assistance in emergencies and working with communities to improve nutrition and build resilience. WFP believes that individual and collective wellbeing can only be achieved if all children, women and men get the nutritious food they need to lead healthy, dignified lives.

Each year, WFP assists 86.7 million people in 83 countries. Every day, some 5,600 WFP-chartered trucks are on the road, 92 planes are in the air and 20 ships are at sea. These numbers speak to WFP’s unparalleled reputation as an emergency responder, one that is often the first on the scene in the most difficult environments. WFP also works with partners to strengthen the resilience of communities most vulnerable to hunger and malnutrition through long-term development programmes aimed at boosting food security, local economies, education, employment and gender equality. While hunger and malnutrition are the world’s largest solvable issues, the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.

The Private Partnerships and Fundraising Division (PPF) is responsible for engaging the private sector (corporations, individuals, foundations) through high-impact partnerships in support of WFP's strategic priorities, and through individual giving to build and retain support from the general public worldwide. PPF has embarked on an exceptionally ambitious new strategy 2020-2025 to raise an additional one billion dollars for hungry or malnourished people and to expand the contribution to WFP from the business sector through effective and sustainable long-term partnerships as well as from private individual supporters around the world. This includes securing new high impact technical partnerships, signing significant new corporate deals and growing existing relationships as well as building a base of one million individual supporters. Our strategy and ambition are based on need. WFP was reaching more than 90 million people in 83 countries, and we now know that we will be called on to reach many millions more as a result of the pandemic.

Joining PPF is an exciting opportunity for experienced professionals to co-develop and implement our new private partnerships and fundraising strategy.

PURPOSE OF THE ASSIGNMENT

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.

ShareTheMeal currently has more than 8 million users worldwide, who have shared more than 150 million meals (US$ 80 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES / RESPONSIBILITIES

The Consultant, reporting to the Head of Growth Marketing of ShareTheMeal, is expected to:

Develop a strategy and plan campaigns on Facebook

• Develop and maintain a pipeline of fundraising campaigns across, Facebook Web & App

Build and optimise campaigns & monitor performance

• Build/launch campaigns on Google, Facebook and other channels where necessary
• Build new segmentation strategies, explore new targeting approaches and paid media platforms.
• Monitor financial performance of campaigns and perform thorough data analysis to identify and address areas of optimization
• Optimize and improve campaign performance (creatives, audiences, placements)
• Manage and move budgets across campaigns and audiences to maximize financial returns.
• Develop a pipeline of priority tests and execute them, collaborating with data/insights team to draw reliable conclusions and reportable insights.
• Contribute insightful commentary and analysis to the Supporter Experience Team reports and presentations.

Optimise CRO

• Improve the conversion rate optimization (CRO) by refining the landing pages on the Facebook Ads
• Leverage competitor analysis strategies

Production & Management of Creatives

• Rely on previous data and insights to develop and own highly effective fundraising appeals for digital channels i.e. copywriting, fact-checking, scriptwriting, briefing designers/video producers).
• Coordinate the fundraising creative used on paid platforms through internal clearance processes and address/manage any creative feedback.
• Lead on campaigns developed externally with the creative agency, including briefing and project management.

Other

• Stay abreast of sector trends in major donor fundraising, supporter experience and engagement and bring relevant learnings to the team
• Work with our existing global systems, policies, and processes to deliver the objectives of this role in a compliant, collaborative, and efficient way.

DELIVERABLES AT THE END OF THE CONTRACT

• Key campaigns are prepared and executed in a timely manner and to high quality standards
• Impact of the campaigns is measured and documented; the reports are handed over to the Head of Marketing
• A portfolio of highly efficient retention campaigns (primarily Facebook) that successfully maximise funds from existing supporters globally, in line with agreed fundraising targets.

QUALIFICATIONS AND EXPERIENCE REQUIRED

Education	Bachelor’s degree, Master’s degree is preferred
Experience	3-5 years of relevant national or international experience in Marketing, Brand management or Communications, work experience with non-profit brand management is a strong advantage.
Knowledge & Skills	Strong understanding of aesthetics in social media, product, web design and online marketing Strong project management skills Strong analytical abilities, both quantitative and qualitative; ability to produce high-quality written materials Mature judgment with strong interpersonal skills Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy Strong time management skills with an ability to plan ahead, anticipate requirements, problems and obstacles, and an ability to juggle competing priorities successfully, and to work to tight deadlines Self-motivated and able to work with a high degree of autonomy Fully committed and motivated to achieve the aims of the World Food Programme
Language(s)	High proficiency in written and spoken English required, knowledge of other UN languages is a plus

Terms and Conditions

Short-listed candidates can be subject to written assessment.

WFP offers a competitive compensation package which will be determined by role’s responsibilities and deliverables. This consultancy assignment is renewable upon funding.

Visit the website for detailed information on working with WFP: http://www.wfp.org - Click on: “Our work” and “Countries” to learn more about our operations.

Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

WFP is committed to diversity and inclusion within its workforce, and encourages all qualified candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the Organisation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the selection & recruitment process, and for work-related needs upon joining the Programme.

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status. WFP has zero tolerance for sexual exploitation and abuse, any kind of harassment, including sexual harassment, abuse of authority or discrimination. All selected candidates will, undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

We greatly appreciate your interest in WFP and joining our mission to achieve Zero Hunger by 2030

Saving Lives, Changing Lives!

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