Senior Performance Marketing Specialist

8 يناير، 2023

0 1 دقيقة واحدة

الوصف الوظيفي

Senior Performance Marketing Specialist (PPC & Paid Social) | Digital Retail | Al-Futtaim

Overview of the role:

End to End Management of PPC and Paid Social Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce

What you will do:-

Description of Accountability:

Manage day to day PPC and Paid Social campaigns

Strategy & Execution
Upper or lower funnel based on KPIs
Daily monitoring

Reporting

Delivering performance reports and insights to the PPC
team and internal stakeholders.

Strategy & optimization

Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
Delivering customer-focused, profitable multi-category campaigns to agreed targets
Addressing and escalating campaign performance issues.
Responsible for AB tests, Search Query analysis and keyword mining.

Teamwork

Create relationship & workflows within the department
Work with all the brands you are in charge of

Personal Development

Develop knowledge into advanced Targeting
Develop knowledge in Programmatic Advertising
Participate into a more data driven approach project with the CRM department

المهارات

Required Skills to be successful:-

Fluency with PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly)
Strong Web analytics experience (Google Analytics, SiteCatalyst).
Experience in Retargetting platforms (Criteo, RTB)
Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)
Comfortable using BI tools (Tableau, Power BI)
Advanced skills in MS Excel
Experience using a CDP is a plus

What equips you for the role:

5-8 years in an eCommerce environment 4+ years in performance (retail is a plus)
Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
Demonstrated ability to interpret data for insights and next steps.
Understanding of Digital and ecommerce metrics, conversion funnels
Team player with ability to self-learn
Experience in Budgeting
Data driven mindset
English & Arabic are mandatory