Lexus Marketing Manager

8 يناير، 2023

0 3 2 دقائق

الوصف الوظيفي

Lexus Marketing Manager | Al Futtaim Motors | Automotive

What you will do

Lead the quarterly marketing promotional activation linked with pricing and product department
Implement brand events to deliver luxury lifestyle and “Making Luxury Personal” positioning
Further strengthening the Lexus brand in the UAE. Transformation of the digital journey.
Define and implement on time, cost and quality, the annual marketing plan within the given budget to deliver volume and profit target.
Work with the digital manager to implement the right digital and social media strategy in the world of 2023, matching digital audience’s needs of today and beyond on all Lexus platforms and paid digital media aiming to position Lexus as a Digital leader in Premium. “Breakthrough mindset”
Animate, influence and own the client/agencies’ relationships (Creative, Media, Social Media, Website & Event) in leading all input and output executions to deliver on Lexus “Experience Amazing” tagline and luxury lifestyle positioning.
Own Marketing Budget Management with Zero overspend and in line with Al-Futtaim processes including Procurement involvement whenever required.
Work closely with Lexus International, and Middle East Representative Office to ensure Principal support and compliance with brand vision and marketing communications standards.

المهارات

Required skills to be successful

5+ years of experience in marketing communications in the Middle East, with an understanding of the local culture and context.
Automotive experience, ideally in luxury brand.
Excellent marketing knowledge in developing the marketing strategy for new and existing products and overall implementation of the Brand strategy.
Digitally savvy and extremely curious to be on top of the latest digital trends and to engage stakeholders on future vision.

About the team

The role reports to the Marketing General Manager. You will collaborate with sales (retail, corporate, government, SME & fleet), aftersales, product planning, Al-Futtaim Automotive Group’s digital, PR and finance teams to ensure proper communication and synergies over the expected targets (sales & profit).

What equips you for the role

University graduate level with Major in Marketing
Experience in brand management is a must in the Lexus context
Previous experience with Japanese principals and understanding of Japanese business/working methods
Excellent English written and verbal communication skills (Arabic preferred)
High focus with an excellent attention to detail
Experienced in managing and challenging multiple agencies (creative, media, digital, PR, social media and event management agencies)
Strong focus capability required to manage Lexus overall business unit budget. Ability to be pragmatic in finding solutions and cost saving mindset are critical.
Creative mindset to always find new ways of doing things and execute never been done before marketing/brand executions
Capability to implement brand and marketing activities with customers always in mind to consistently improve the Lexus experience
Excellent interpersonal Skills