Marketing Executive

2 يناير، 2023

0 0 2 دقائق

Marketing Executive

الوصف الوظيفي

KSA National | Marketing Executive| Riyadh

Overview of the role:

The JH will be responsible to execute the marketing strategies and plans for B&Q in KSA. He/ She will work closely with local marketing agencies and internal AF stakeholders to manage the marketing activity within the stipulated budget. The JH will also be responsible to lead the local PR and CSR initiatives. He/ she will undertake regular sessions with consumers and customers to get insights and preferences on the brand.

What you will do:-

Description of Accountability:

Strategy Implementation

Work closely with the Marketing Manager to develop and later implement the marketing strategy for B&Q in KSA. Develop a clear implementation plan for the marketing strategy that includes, ATL and BTL activities, working with influencers and focus on social media and building the brand presence on this platform.

Budget & Marketing calendar:

Develop the marketing calendar together with the marketing manager. This should incorporate local nuances and consider the cultural factors that impact trade. Also use innovative and new ways to reach the many. The JH will also have considerable inputs on setting the marketing budget for the local market and later ensure that all marketing activities are within the budget

Meet footfall targets:

Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels.

Liaison with partners:

Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reporting

Customer Database: & Loyalty

Collaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaigns

Corporate and Brand

Promote Brand and Corporate Values throughout the Commercial team and the ways of working.
Ensuring the relationship with Principals and partners is nurtured and established in order to build sustainable business partnerships.
Compliance to Principal standard operating procedures, guidelines and relevant policies
Regularly and proactively liaise with Principals on marketing related issues and maintain good relationship.

المهارات

Required Skills to be successful:

Excellent interpersonal skill and strong leadership skill.
Must be attentive to details, resourceful, self-motivated with the ability to work under pressure and urgency in meeting tight deadlines
Able to think creatively and innovatively to identify trends and challenges
Excellent in MS Office such as Excel, Word and PowerPoint
Excellent in written and verbal communication skills
Must be able to speak and write fluently in English and Arabic

Strong creative sense, with an eye for design and creative writing

Eagerness to collaborate and ability to work with senior executives up to Board Levee

What equips you for the role:

Bachelor Degree (Post Graduate with advertising background preferred)
4-5 years’ experience specializing in 360 marketing channels with an understanding of emerging marketing channels. Preferably someone with experience in retail particularly – Home Improvement
Proven ability to achieve goals.
Good Personality
Good communication skills (verbal and written)
Able to work at pace with an impatience to get things done
Resilient and driven, with the desire to succeed
Passionate about their work with a can-do attitude
Strong eye for product and for trading
Strong/excellent attention to detail