Product Marketing Manager

26 ديسمبر، 2022

0 0 دقيقة واحدة

Leading Point is looking for a creative Product Marketing Manager .The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

Product Marketing Manager Job Description :

Drive action throughout the organization to get products to market
Translate business strategy into product strategy, articulate the product vision and execute product strategy
Develop positioning strategy and messaging to differentiate products in the market
Develop and maintain products roadmaps
Manage product feasibility and commercial success
Execute market research and provide insights to stakeholders on the product and market
Provide marketing team with insights on key products differentiators and messages
Work with other stakeholders on deciding the product features
Support the product and sales teams with matters related to product marketing
Manage product roadmap life cycle including customer feedback, market trends , competitors
Communicate the proposition to sales team
Develop the collateral and sales tools that support the selling process
Create and manage marketing programs to generate demand for the product
Be an expert on the market including who the buyers are, how they buy and why
Research for market competitors