Marketing Manager

22 ديسمبر، 2022

0 3 دقيقة واحدة

Marketing Manager

الوصف الوظيفي

Plan and implement local marketing strategy based on knowledge of the customers, and in accordance with Portfolios brand’s identity and guidelines, that will build/develop the brand and contribute to profitability. Maximize all marketing, P.R. and sustainability activities, in the most efficient way supporting the country.

Manage the market research activity to identify any opportunity or threat in the microenvironment .
Preserve and enhance the reputation of brands to ensure Top of Mind (“TOM”) recall and expand consumer base through appropriate positioning and pricing strategy
Formulate the marketing and communication strategy of the Company aligned with the corporate strategy.
Ensure relationships are established with media houses, creative agencies, digital agencies, and PR agencies to insure the best executions for the initiatives and campaigns.
Market insights reporting to the CEO on monthly basis – provide key results and analysis of your country E.G. competitor activities, local events, industry news within retail / marketing / P.R. / sustainability
Manage the content creation of the online platforms to ensure that the content is updated, clear and informative
Accountable for high quality video production and brand internal presentations.
Accountable for ensuring the timely execution of the planning, coordination, implementation, and follow-up of campaigns and other marketing projects.