Marketing Manager

19 ديسمبر، 2022

0 1 3 دقائق

Marketing Manager

الوصف الوظيفي

ACCOUNTABILITIES

Develop and execute robust marketing plan including ATL, BTL & TTL activities in alignment with business objectives and covering all operations.
Develop and manage all Static & Dynamic creative for Online & Offline media marketing. Guide/assist in-house Graphics designer or 3rd party creative team in developing the visual content across all marketing venues, including but not limited to social media posts, sponsored/paid ads, TV commercials, billboard displays, other outdoor displays, and content for events.
Plan, execute and manage social media campaigns, both daily organic posts & sponsored campaigns, right from devising strategies for tactical campaigns, content planning & creation, defining customer demography & target audiences funnelling processes, social media ad bidding & booking, campaign performance tracking through KPI monitoring & SMM analytics, implementing campaign optimisation methods.
Manage social media channels like Instagram, Snapchat, TikTok, Nabd, LinkedIn, Facebook, Twitter, and YouTube.
Plan & Manage indoor & outdoor events management in line with the annual marketing plan.
Create & Manage the company's website content for relevant brands, ensuring it is up-to-date.
Create good PR in line with manufacturer expectations and best practices.
Develop and manage all affinity partnerships and promotion opportunities.
Prepare and analyse weekly analytics reports for all platforms and digital activity. Prepare and analyse monthly marketing activity and results.
Ensure all showrooms, aftersales, and point-of-sale materials are compliant & Up-to-date with the CI-VI guidelines of the manufacturer.
Monitor all customer feedback and develop strategies to improve brand health and customer experience.
Support marketing managers for other brands at peak periods as required.

CUSTOMER SERVICE

Ensure we have a 'Customer First' culture across the business.
Weekly monitoring of all Customer Relations Centre trends and surveys (non-dealt, lost a sale & sales call analysis), sharing feedback with CRM Manager & implementing corrective & preventive measures along with concerned department managers for better sales conversion rate.
Work with department managers to develop appropriate action plans for any areas of weakness and take immediate action against critical customer feedback.
Assess customer inquiries management levels by selectively monitoring our call recordings.
Set objectives, develop an appropriate improvement plan with the Sales Manager, and analyse sales customer retention.
Set objectives, develop appropriate improvement plans with the Service Manager, and analyse service customer retention.

MANUFACTURER

Build solid and influential relationships with all manufacturer representatives.
Ensure t a robust weekly performance monitoring tool achieves all manufacturer marketing department VRM & Scorecard standards.
Develop explicit action plans to address any VRM or scorecard performance behind the objectives.
Work with the management team to develop and monitor short, medium and long-term marketing plans.
Take responsibility for all manufacturer bulletins and communications and take immediate action when required.
Ensure all manufacturer reports are done ahead of time and with absolute accuracy.

OPERATIONAL EXCELLENCE

Ensure task management is completed daily in line with the management planner.
Hold structured meetings with the Sales Manager, Aftersales Managers & General Management to review marketing and business performance.
Monitor all departmental KPIs in line with company & manufacturer objectives.
Monitor and measure our marketing performance and KPIs against competitors in the market and region.
Constantly monitor and apply best management and operational practices principles based on best-in-class worldwide.
Define, develop and implement clear strategic marketing plans to achieve all manufacturer and company's business performance objectives.
Develop and monitor a documented sales & marketing plan based on available stock, market opportunity and business objectives.
Ensure at all times that website content is relevant and timely updated.

FINANCIAL

Plan and execute the budgetary control for all marketing activities.
Ensure that marketing expenditures are in line with manufacturer KPIs.
Manage all financial risks to the business regarding manufacturer standards and margin criteria.
Ensure to abide by the company policy of a minimum of 3 quotations from the approved suppliers for all expenditures.
Have excellent negotiation skills to Control all costs and expenses within budgets and constantly seek ways to improve ROI.
Submit monthly marketing cost summary to the finance department by the 1st of the month.

KEY SUCCESS CRITERIA

Positive, Proactive, Team Player, confident and inspiring character.
Self-motivated and highly driven with the highest standards of personal and business performance.
Innate ability to drive and manage change.
Logical, analytical and systematic thinking.
Demonstrate a positive image of a role model employee and lead by example with a high level of ownership and integrity.

الوصف الوظيفي

المهارات

Must have knowledge and hands-on Designing Experience (Photoshop, Abode Illustrator, Corel Draw, In-Design)
Must have knowledge and experience in Outdoor BTL&ATL Campaigns, Social Media Management.
Preferred Automotive Industry Background
Must have People Management Skills
Must be Team Player
Must be Bilingual – Arab Native Arabic and Excellent English speaker
Computer Skills.