Digital Marketing Specialist
Digital Marketing Specialist
الوصف الوظيفي
· Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
· Designs, builds, and maintains our social media presence.
· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
· Identifies trends and insights and optimizes spend and performance based on the insights.
· Brainstorms new and creative growth strategies through digital marketing.
· Plans, executes, and measures experiments and conversion tests.
· Plans and executes tactical campaigns
· Collaborates with internal teams to create landing pages and optimize user experience.
· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Identifies critical conversion points and drop off points and optimizes user funnels.
· Collaborates with agencies and other vendor partners.
· Evaluates emerging technologies.
· Provides thought leadership and perspective for adoption where appropriate.
الوصف الوظيفي
المهارات
· Bachelor’s or master’s degree in marketing or a related field
· Proven working experience in digital marketing, particularly within the industry
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
· Working knowledge of ad serving tools
· Experience in setting up and optimizing PPC campaigns on all major search engines
· Working knowledge of HTML, CSS, and JavaScript development and constraints
المهارات
تفاصيل الوظيفة
- منطقة الوظيفة
- الدوحة, قطر
- قطاع الشركة
- خدمات الدعم التجاري الأخرى
- طبيعة عمل الشركة
- صاحب عمل (القطاع الخاص)
- الدور الوظيفي
- التصميم والإبداع والفنون
- نوع التوظيف
- دوام كامل
- الراتب الشهري
- غير محدد
- عدد الوظائف الشاغرة
- 1
تفاصيل الوظيفة
المرشح المفضل
- المستوى المهني
- إدارة عليا تنفيذية
- عدد سنوات الخبرة
- الحد الأدنى: 10 الحد الأقصى: 15
- الشهادة
- بكالوريوس/ دبلوم عالي
