Marketing Manager

27 نوفمبر، 2022

0 0 2 دقائق

Marketing Manager

الوصف الوظيفي

Arabic Speaking | Marketing Manager | Toys R Us | UAE

Overview of the role

We are currently looking for a dynamic and experienced marketing professional for the role of Marketing Manager to join Toys R Us team based in Dubai, UAE. In this role you will be responsible for executing marketing & digital strategies to enhance Toys R Us market penetration throughout the Middle East. The Manager will oversee all marketing & digital initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives. Work closely with vendor for activation collaboration and blue rewards

What you will do

Marketing plan/campaigns

Develop & execute marketing & digital plans for all campaigns, promotions, and branding events, based of KPI objectives set by the GM & central digital retail team, the business needs of International Buying and Merchandising, and ad hoc requests from Executive levels
Communicating key objectives and tasks, in order to successfully execute the implementation of marketing campaigns
Support in creating the yearly campaigns calendar to be in line with the regional calendar while maintaining local relevance

Marketing budgeting

Provide a breakdown of the annual Marketing budget by allocating appropriate funds amongst the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associated variables
Maintain and manage existing vendor relationships and expand base by researching and utilizing own resources to locate potential partnerships

Marketing calendar content/strategy & Markdown’s planning

Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar; Converse with key partners such as Buyers, Public Relations, social media, Website & Creative, and Advertising to ensure that all aspects of the marketing mix (price, product, promotion, and place) are defined and appropriately integrated to meet the goals and objectives of the business
Partner with Buyers for data for the planning of markdowns and ad hoc promotions and to identify opportune timing of action and underperforming products that require endorsement
Collaborate with Buying team to communicate key product focuses and timing of promotions

New store marketing strategies

Develop new store opening strategies for the purpose of attracting customers and creating awareness for new store openings through the use of customer incentives, sales drivers, in-store activities, and mall marketing

Marketing communications

Provide marketing and consumer insights to ensure that all communication created on a brand level are locally relevant.
Ensure that all communications created on the local level are following the overall brand identity and on point with the regional marketing and communication strategy

المهارات

Required Skills to be successful

Commercial awareness. Must have a strong understanding of Key Performance Indicators and how it pertains to the success of marketing activities
Analytical Skills, Problem Solving Skills, Excellent Communication Skills
Agile and adaptable – able to thrive in rapidly growing business
Provide quantitative and qualitative reports using data from market studies
Strategic vision – able to create a marketing strategy and initiatives that align with group strategy and goals
A creative, innovative approach

What equips you for the role

Education:

Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent commercial experience

Minimum Experience and Knowledge:

3 years+ commercial marketing experience, gained in a managerial role, with a proven track record of implementing and sustaining market developments; Retail Marketing experience is preferred
Retail Industry experience across the GCC, specifically in UAE
Arabic speakers preferred