Brand Manager
Job Description
JOB DESCRIPTION
POSITION OBJECTIVE
– The position is responsible for increasing business revenues
– The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction
– Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store
– Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience
– Provide leadership and support to all the employees
Key Responsibilities
Sales and profitability:
– Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage
– Set store sales target to maximize the sales and profitability
– Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources
– Effective management of the operational costs, reduction in operational costs by automation
– Adhere and enforce Company SOP, Policies and procedures loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees
– Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times
– Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements
– Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation
– Interpret and make decision on operations and visual standards based on store and client's needs Employee development
– Identify store training and development needs in conjunction with the Brand General Manager and training department
– Formulate a succession plan, in conjunction with the Brand General Manager – Set KPI's and KRA's for direct subordinates and conduct performance appraisal and feedback
– Involve in the selection and recruitment of the operational staff, when required
– Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication
– Conduct regional sales and operations meetings on regular basis
– Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance
– Ensure brand participation in loyalty program Club Apparel
– Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management
– Monitor store inventory in consultation with Brand General Manager and Brand Managers
– Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales
– Monitor slow-moving and out-dated stock, in consultation with Brand Managers
– Ensure stock security measures are effectively managed by Store Managers Store design and projects Management
– Involve in the design and layout process of the new store projects
– Design a New Store Schedule prior to commencement of design process
– Provide guidance to concept Architect during the design and implementation process
– Conduct regular Project update meetings with the Projects team
– Provide guidance and support to territory during set-up and merchandising phase Miscellaneous
– Ensure enhanced brand visibility and provide inputs for marketing and brand awareness
– Handling legal responsibilities related to store management/store opening/planning
Job Details
Employment Types:
Full time
Industry:
Retailing
Function:
Operations , Marketing & Communications
Roles:
Brand Manager
