Marketing Executive (Education)
Job Purpose:
• To manage the marketing and corporate communications of the nurseries.
• To plan and implement digital and offline strategies to boost the nursery’s brand
and reputation, with the purpose of increasing registrations.
Major Responsibilities
• Preparing marketing materials of the nurseries.
• Planning various marketing activities in Abu Dhabi and Dubai.
• Keeping track of Exhibitions and seminars wherein to market the Nursery’s brand
and increase queries and admission.
• Managing online, social media and where appropriate print advertising campaigns
that result in increased admissions.
• Interacting with nursery managers on routine basis.
• Managing the website and ensure it remains current, increase reach by effective
use of SEO techniques, creating new pages as required.
• Posting attractive and relevant posts on social media channels to increase
interaction with desired audience, increased market reach, positive impression and
generating leads.
• Managing social media communications and posts, increasing engagement and
interactions, responding to enquiries, and escalating issues
• Preparing content for the blog and sharing the link on social media platforms.
• Preparing weekly and monthly reports on social media marketing and sales report
and assess the effectiveness of marketing strategies
• Monitoring and reporting on competition and making appropriate recommendations
• Preparing and managing cost effective marketing budget
• Managing existing CRM system and updating inquiries through Airtable on daily
basis
Key Qualifications:
Bachelor’s Degree in Marketing or related discipline Certification in digital/social media
marketing will be strong plus
Key Skills:
• 1-3 years’ experience in the marketing and branding function, preferably in the
education sector.
• Creative and Strategic thinker and effective executer of marketing and branding
strategies
• Excellent spoken and written skills in English. Knowledge of Arabic is an added
advantage
• Proficient in social media marketing techniques including knowledge of SEO
• Proficient in word processing and Microsoft Office applications.
• Proficient in graphic design and applications
• Effective planning, organizational and time management skills.
• High level of commitment and loyalty.
• Self starter and ability to work under minimal supervision
• Team player and ability to collaborate across functions
• Holding valid UAE driving license
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