Digital Marketing Specialist

Responsibilities

• Design and oversee different aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports for our clients marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic and target audience.
• Work with the team to brainstorm new and innovative growth strategies.
• Oversee and manage digital projects.

Qualifications

• Bachelor's degree in marketing or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• 2-4 years experience in a digital marketing or advertising position.
• In-depth knowledge of various digital marketing tools best practices, like (but not limited to): Google Ads, Google Analytics, Google Search Console, Google Ad Manager (DFP), Twitter Ads, and Facebook Ads Manager.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

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