Brand Communication Manager

7 نوفمبر، 2022

0 1 4 دقائق

Job Description

We are the Nestl Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world's most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit.
You're energized by challenges, creative brand-building and great coffee
The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee – just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish coffee machines and personalized, exclusive services, has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.
Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking forBrand Communication Managerwith mission to:
Build Nespresso brand awareness and drive Nespresso's brand image by execution and evaluation of the global media strategy & campaigns and develop, execute and evaluate communications to local market needs.
Key responsibilities on the position:
. Localize and execute the global media strategy based on the local market needs and develop ATL & BTL campaigns and materials for B2C commercial channels
. Lead new campaigns development together with the Zone or promote additional campaign in line with the local market needs
. Establish and leverage long-term relationships with key media networks and counterparts
. Continuously use test learn approach in digital to find right and effective instruments which will work on different level of brand funnel Maintain knowledge of relevant media technology and tooling
. Drive marketing events for all channels
. Develop, execute, and evaluate (corporate) communications for all channels (in line with local market needs)
. Use different targeting instruments (e.g. wide vs targeted, 1st, 2nd and 3d party data) to ensure wide coverage of target audience
. Ding the right instruments to ensure messaging personalization in Social, Display and OLV
. Be responsible and guard the (visual) brand identity and tone-of-voice, e.g. by supporting the adaptation and creation of all communication with an expert opinion on key messaging
. Manage Media Mix Modelling to ensure media investments efficiency
. Evaluate the media strategy, and media and creative agencies on performance against KPI's
. Maintain media flowcharts and budgets
. Take active part in Media performance strategy (SEO, SEM, Programmatic) development and implementation to ensure the consistency and unity in communication and key messaging and qualitative conversion in purchase funnel
. Drive the organization's business results by making tactical and operational decisions by building the department in a sustainable way
. Define and drive the right initiatives to achieve business results
. Drive improvements and efficiencies in the organization by collaborating with other departments
. Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
. Build a strong team where team members collaborate effectively and understand their shared goals and purpose
. Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals
To succeed in the role the following experience and competencies will be essential:
At least 8 years of experience as Communications or Media Manager, or as Brand Manager with strong digital and/or media responsibilities
Worked for a premium brand with an FMCG mindset
Existing network in media
Experience in managing external agencies
Strong organizational or project management skills in a commercial environment
Accuracy and attention to details
Results-driven, high-energy, innovation minded
Very good command of English
We Offer:
Interesting and challenging work in an international company – a branch of worldwide and well recognized FMCG concern
Possibility to work in a dynamic team of professionals and leaders
Possibility to work with challenging projects and responsible tasks
Atmosphere full of respect, professionalism
Possibility of development & career advancement
If you find the challenge exciting and match up, we have great culture and will work rigid to make you feel welcome and valued from day one.
We are Nestl, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4billion sales in 2018, we have an expansive presence with 413factories in more than 85countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more Visit us at www.nestle.com.