Brand Manager

Brand Manager

الوصف الوظيفي

Key relationships:

– Internal – Head of Marketing, Trade Marketing Manager, Sales Managers, Supply/Demand Planner, Commercial, Accountant.

– External – Advertising Agency, Media Agency, Research Agency, Suppliers .

Core purpose of the job:

– To own, lead, manage and grow designated product portfolio.

– Assist Head of Marketing in delivering assigned projects.

Key responsibilities:

1. Lead and manage projects related to:

a. New Product Development

b. Packaging design

c. Product Communication

d. Consumer promotions

e. Sampling plan & execution

f. Consumer Research

g. Market intelligence

h. Other Corporate projects.

2. Strategic Planning – Develop/Execute Brand Strategy & Annual Marketing Plans for the assigned brands/categories.

3. Communication – Coordination with agency and follow-up on WIP projects.

4. Budgeting – Preparation of annual budget; Monitor performance vs. budget to propose actions.

5. Analysis – Monthly/Quarterly business review based on thorough analysis of reports – Retail Audits, Sales performance, Margin Performance, Competitive Activities, Sales/Stocks etc.

6. Research – Coordinate with research agencies on active projects.

7. Promotion – Development and execution of promotional activities in coordination with Trade Marketing.

8. Coordination – Coordinate with other functions as required and follow through.

9. Market Visits – Frequent visits to market to assess the situation and report findings.

المهارات

Min. Bachelors in Marketing or similar

Min. 3-5 years of Brand/Category Management experience in FMCG Industry

تفاصيل الوظيفة

منطقة الوظيفة

جدة, المملكة العربية السعودية

قطاع الشركة

السلع الاستهلاكية سريعة التداول

طبيعة عمل الشركة

صاحب عمل (القطاع الخاص)

الدور الوظيفي

التسويق والعلاقات العامة

نوع التوظيف

دوام كامل

الراتب الشهري

غير محدد

عدد الوظائف الشاغرة

1

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