Communications Analyst, AWS Public Relations
Job Description
Job summary
Amazon Web Services is looking for a Communications Analyst to join its International Public Relations team and lead a variety of measurement, reporting, and analytical initiatives across Europe, the Middle East, and Africa (EMEA) and Asia Pacific and Japan (APJ) teams. This role will enable the teams to make data-driven decisions by analyzing PR results, providing insights, and helping to evaluate the recommended approach.
The ideal candidate has a background in communications or media analytics, strong analytical and communication skills, thrives on building new programs and navigating ambiguity, and can exercise high judgment while acting quickly. They are adept at translating public relations (e.g. qualitative) data into actionable insights easily digestible by an audience of creative professionals. This role also requires a high degree of cultural sensitively and ability to communicate effectively with stakeholders from many different countries and cultures.
This role is based in Dubai and requires periodic international travel.
Key job responsibilities
. Provide monthly and quarterly reporting against global and regional goals, including insights based on media coverage and trends
. Manage relationships with media monitoring and Share of Voice (SoV) vendors to ensure optimal use of resources
. Monitor SoV and provide insights into results and opportunities
. Audit analytical processes and provide recommendations to streamline and optimize across regions
. Analyze and report on sentiment and reach of coverage
. Manage a variety of long-term research initiatives
. Support key campaigns by monitoring coverage and influencers and advising when in-cycle PR adjustments are required
. Use quantitative and qualitative analysis to identify emerging trends, evaluate industry-specific positioning, and assess messaging effectiveness
BASIC QUALIFICATIONS
. 5+ years of experience in a research or analytics role in public relations or communications
. Experience evaluating the effectiveness of PR programs
. Experience working with media databases and data analytics tools to monitor media coverage and evaluate share of voice
. Bachelor's degree
PREFERRED QUALIFICATIONS
. Excellent analytical and problem-solving skills
. Excellent written and oral communications skills
. Highly organized and detail-oriented with ability to prioritize multiple projects
. Demonstrated ability to think strategically and improve workflow processes
. Experience with Cision, Meltwater, and/or Salesforce CRM preferred
. Ability to speak a second European or Asian language advantageous
Job Details
Employment Types:
Full time
Industry:
Internet / E-commerce
Function:
IT , Advertising, DM, PR, MR & Event Management , Marketing Research & Analysis
Roles:
Software Engineer / Programmer
