Executive – Social Media

Job Description

JOB DESCRIPTION
POSITION OBJECTIVE
– Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction.
– Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
– Works in alignment with various departments to promote overall brand through social media channels.
– Create timely and engaging content optimized for platform used and intended audience.
– Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
– Analyze and report social media actions on a monthly basis for successes and new opportunities.
Key Responsibilities
– Oversees Group's brands social media accounts management and online reputation management.
– Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
– Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
– Audits and analyzes social media presences, including digital advertising costs and returns.
– Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
– Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
– Competition Analysis
– Monitors and develops reports on competitor activity within social media spaces.

Job Details

Employment Types:

Full time

Industry:

Retailing

Function:

Digital Marketing , Public Relations , Marketing Research & Analysis

Roles:

Social Media Marketing Manager , Social Media Executive

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