Marketing Executive PR

28 سبتمبر، 2022

0 8 2 دقائق

الوصف الوظيفي

Our Client a reputable Luxury Brand is hiring for their Dubai operations:

The role:

Job Description:

Tasks and Duties

Job Title: Marketing Executive PR

Job Location: Dubai

Sector: Luxury Jewelry

DEPARTMENT: Marketing

REPORTING TO: Group Marketing Manager

Job Summary:

Oversees marketing, social media, content, creative, PR, communications, CX, CRM, and is responsible for the creation of integrated marketing plans that will build and grow the brand, leading to increased awareness, engagement, relevance and revenue.

Duties and Responsibilities:

Supporting and assisting in the formulation and implementation of marketing calendars, strategies and plans.
Effectively project manage marketing campaigns from planning through to tracking and reporting on return on investment.
Devising and presenting ideas and strategies.
Responsible for managing and following up on any necessary tasks related to marketing.
Conducting Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions
Coordinating with regional and international PR agencies on all marketing- and PR-related activities.
Coordination with creative and advertising agencies.
Develop and implement effective demand generation activities from conception to implementation.
Content strategy development and content-writing for diverse marketing collaterals (brochures, press releases, website material, social media captions, video scripts, interviews, etc.)
Managing the production of marketing communications and promotional materials in line with brand guidelines including writing, editing and proofreading copy, briefing and directing designers, copywriters and printers.
Developing campaign briefing presentations for partners such as creative agency, PR, copywriter, etc.
Nurturing and maintaining relationships with influencers, media and publishers to ensure collaboration in promotional activities.
Monitoring progress of campaigns using various metrics and submit reports of performance
Organizing and oversee advertising/communication campaigns (online and offline.), exhibitions and events.
Organizing and managing big to small scale events starting from conception to execution.
Liaising with suppliers for any marketing requirements.
Organizing and attending events such as conferences, seminars, product launches and exhibitions.
Sourcing and securing partnerships and sponsorships.
Monitoring competitor activity & continues research.
Liaison with the various internal departments.
Assisting with the production of artworks when needed.
Producing clear and concise written correspondence in the form of emails and memos.
Updating and maintaining the marketing department’s documentation and databases.
Handling copy-writing and translations.
Preparing monthly reports and reviews.

المهارات

Needed Skills and Competencies:

Holder of a Bachelor Degree in Marketing or a directly related field.
Proven experience as marketing executive or similar role in luxury industry.
Good understanding of market research techniques, data analysis and statistics methods.
Confident and dynamic personality.
Proficient in MS Office and marketing software (e.g. CRM)
Excellent communication and interpersonal skills
Copywriting, creativity, and design skills
Social media and numeracy skills
Excellent written and verbal English and Arabic languages