Marketing Manager

26 سبتمبر، 2022

0 5 3 دقائق

Marketing Manager

الوصف الوظيفي

The Marketing Manager is responsible for setting the direction of all marketing collateral advertising eCommerce marketing and public relations activities with the aim of generating revenue and supporting business goals

Accountable for maintaining the integrity and positioning of the hotels and brands and responsible for overlooking all communications verbal and non-verbal directly with the media press

Possesses a strong ability to liaise across the whole organization in particular with the Marketing Office and senior stakeholders within each hotels SCOPE BUSINESS CONTEXT

PROFILE

Experience Ideally Degree in Business Studies or Marketing 10 years experience in PR and or marketing

Skills and Knowledge

English first language Must be able to write in English

Arabic language desirable but not essential

Must be a creative thinker organized excellent interpersonal skills

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position BUSINESS RESULTS Balanced Scorecard Results Implements strategies and executes activities to drive and continuously improve financial results guest satisfaction human capital index and market share ESSENTIAL FUNCTIONS Responsible for creating revenue generating PR and marketing initiatives that meet the overall business plan and objectives Ensure that a correct positioning statement exists for each property and that all associates and stakeholders are aware of the Hotels positioning Work on pulling through the hotels positioning into each department and build key words and phrases to enhance the positioning Create and manage the Hotels public relations plan as part of the overall communications program which maintains and enhances the stature of the hotels its personnel and services Create and manage the marketing communications plan including advertising printing radio direct marketing and eCommerce marketing Actively seek and solicit new opportunities with local partnership initiatives to increase awareness generate revenue and maximize budgets Maximize Regional Office marketing opportunities, to leverage the brand maximize budgets and offset competitor activities Proactively co-ordinate press trips from key source markets and liaise with local tourism board and airline companies inline with business objectives Accountable for managing the department expenses related to PR marketing and print Personnel management of the office providing leadership guidance and motivation PUBLIC RELATIONS FOCUS IN DETAIL Maintain a steady flow of information which favorably presents the hotel s its personnel and activities to the various target audiences Arrange for news presentations and personal appearances on radio and television Distribute appropriate information and photographs to selected media Create ideas and feature stories for articles for the media to genuinely use Be sensitive to all aspects of the hotels keeping business which might be translated into publicity either positively or negatively Conceive appropriate subjects ideas and arrange appropriate news coverage of company and hotels executives and celebrities who might visit the hotels with appropriate respect of privacy Represent the hotels during major social functions in the city Maintain effective relationships with media trade advertising and printing industries MARKETING COMMUNICATIONS FOCUS IN DETAIL Ensure the correct corporate policy and brand standards are followed for all printed and display materials Overview and approve the creation and direction of promotional programs for food and beverage rooms and catering departments Serve as the primary liaison between the properties and outside communication agencies Manage the appointed creative agencies Liaise with the design creative team to ensure brand integrity is protected and promotional message is delivered Adopt the Spirit to Serve initiative as a PR opportunity and ensure its development MANAGEMENT COMPETENCIES Leadership Adaptability – Determines how change impacts self and others displays flexibility in adjusting priorities and communicates both the reasons for change and how it impacts the workplace Communication – Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner appropriately interprets verbal and non-verbal behavior and models active listening to ensure understanding Problem Solving and Decision Making – Models and coaches others on breaking complex issues into manageable parts identifying and evaluating alternatives and their implications before making decisions and involving and gaining agreement from others when making key decisions Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others makes a good first impression and represents the company in alignment with its values.

المهارات

Experience within the Hospitality Sector is essential
Strong knowledge of various marketing and analytics tools.
High command over managerial skills, along with efficient multitasking.
Good thinking ability with a keen eye for solving marketing-oriented problems of the organization.
Expert communicator portraying professional verbal and written skills.