Marketing Director – Brand & PR

26 سبتمبر، 2022

0 9 دقيقة واحدة

الوصف الوظيفي

The primary responsibility of Marketing Director – Brand & PR is to create and execute over all brand marketing strategy for Rasan and its brands. This role is ideal for a marketer who is experienced and entrepreneurial and is looking to take full ownership to build, scale & lead the brand marketing department.

Responsibilities:

Plan and drive multi-channel brand marketing strategy (Social media, influencers, strategic partnerships, offline etc) to drive awareness and improve brand sentiment
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Plan and manage participation in events and sponsorships
Develop marketing materials and programs designed to enhance our customers’ understanding of business and products.
Drive social media strategy and execution including creative strategy
Drive and execute communications & PR plan including activities for IPO process
Build and lead team of marketers
Support eCommerce/performance team for sales/conversion targets

Note: The above is a list of the key accountabilities of the role. The employee in this role is expected to be open to manage other responsibilities that are linked to this role which can be assigned by the manager from time to time.

المهارات

Required Qualifications:

Bachelor’s degree in marketing or business studies.
MBA in marketing is a plus
Strong Communication Skills, fluent in Arabic and English.
Background in the insurance industry is a plus

Language skills:

Required language(s): English & Arabic (mandatory)

Preferred industry/Organisation/Location:

eCommerce/Fintech/Internet

Preferred Skills:

8+ years of marketing experience either through company department or agency background
Proven experience in building strong brand identity preferably in insurance/banking or internet marketplace sector
Strong decision-making skills with successful experience influencing cross-functional teams
Proven track record of developing and executing marketing campaigns with attractive ROI
Understanding of Saudi market is a plus
Strong agency management and media relations background