Director Advertising

Job Description

• Assume primary responsibility for structuring and executing major operational initiatives: developing work plans, gathering and synthesizing relevant data, leading analyses, and developing final recommendations.
• Work with media planners to interrogate client briefs, by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way.
• Define annual sales targets, associated operating plan and feedback into the annual company plan.
• Monitor sales targets, assess any variance and propose corrective actions to meet company goals.
• Direct the strategic development of creative work, presenting and selling this effectively to clients.
• Ensure the profitability and growth of client accounts.
• Identify, develop and convert new business opportunities with existing and future clients.
• Manage work, performance and professional development of team members.
• Report key financial and team data to senior leaders.
• Maintain a detailed awareness of relevant market trends affecting accounts, and developments in the wider advertising and communications industry.
• Manage day-to-day advertising operation and ad serving process.
• Develop annual advertising calendar jointly with the product team and identify key events.
• Establish a weekly and monthly reporting system for all campaigns performance.
• Identify key target clients and define collaboration strategy.
• Work closely with product and content team to identify new and creative idea for monetization.

Job Details

Employment Types:

Full time

Function:

Advertising / Entertainment / Media

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