Marketing Executive – Retail

25 سبتمبر، 2022

0 3 دقيقة واحدة

الوصف الوظيفي

Marketing Executive – Retail (KSA)

Implement marketing strategies & action plans given by the marketing head to improve brand's performance
Be responsible for consumer knowledge, segmentation and lifecycle by country/city/shop.
Coordinate, organize and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction
Optimize product & in-store experience
Support Retail KPIs and adapt actions accordingly.
Understand local and key international competitors.
Understand the different stages and elements in the brand planning process and support the implementation.
Build close relationships with retail teams across the region.
Manage CRM – collects shopper observations from their store operation and use Single Customer View and BI analysis to define actions that will attract new customers and old customers more often.
Be able to identify ways to change specific shopper behavior and exploit direct marketing techniques in store and with the sales team to drive increased sales.
Align the company around the brand’s direction, choices, and tactics

Bachelor’s or master’s degree in marketing or a related field
Minimum of 4-5 years marketing experience.
Fluent in English and Arabic.
Strong knowledge of the Saudi market.
Be able to use data sources and make recommendations that can drive actions in the business
Have a strong understanding of the available digital options (mobile, social, search, video, gaming, e-commerce etc).
CRM knowledge – can explain the consumer & shopper segmentation. Understanding of Salesforce is a plus.
Excellent understanding of the full marketing mix. Outstanding communication skills.
Strong analytical skills partnered with a creative mind. Data-driven thinking and an affinity for numbers.
Up-to-date with latest trends and marketing best practices
Knowledge in construction, building and finishing materials is a plus.