e-Commerce & Digital Marketing Specialist

25 سبتمبر، 2022

0 5 2 دقائق

الوصف الوظيفي

Job Description

Our client is a well-established retailer and as part of their growth, we are recruiting an experienced e-commerce and digital marketing specialist to join their Dubai head office.

Reporting to the CEO, the role will lead the digital marketing for e-Commerce and retail to accelerate revenue growth through e-commerce and retail stores.

Role Summary

Build and execute online campaigns – write and share product content, images and banners.
Manage local e-commerce operations including building digital catalogs, merchandising, buying and customer service.
Manage day-to-day operations including inventory management, monitoring the digital shelf, and executing the go to market strategy for new products.
Manage promotional landing pages and optimize the customer journey to increase conversion and improve website performance.
Monitor online retailers and marketplaces to ensure accuracy of content, images, pricing, and inventory and identify white space opportunities.
Conduct shopping funnel site A/B testing and experimenting on digital channels, landing pages and creatives to maximize conversion rates.
Develop SEO friendly content and product listings that increases website traffic, new users, conversion rates, average order size, and customer retention.
Track and analyze consumer demographics, segmentation and buying behaviours to drive targeted campaigns.
Track and analyze KPIs such as unique visitors, conversions, click through rate, spend, return rates and cart abandoned rates to drive improvements and identify growth and optimization opportunities.

Mandatory Skills & Experience

5+ years' strong experience in digital marketing for retail, ecommerce platforms and their functionality, best practices in on-site search and merchandising, SEO and social media optimization, link building and web analytics in consumer goods, lifestyle or sports retail and wholesale.
Strong experience in seller picks and promotions in the marketplace to exceed monthly sales targets.
Experience of Noon, Amazon Marketplace, Flipkart and Shopify.
Experience in executing site surveys to enhance UI/UX is a strong advantage.
Strong capabilities in writing online marketing campaigns to increase brand awareness and showcase new products and promotions.
Experience in tools such as Google Analytics, Google Data Studio, FullStory and Hotjar.
Proficient in Microsoft Excel with strong experience in V-lookup and Pivot tables.

Candidate Profile

Currently living in the United Arab Emirates – must be able to live and work in Dubai.
Fluent in English – must be able to read, write and speak fluent English.
Self-starter and able to work in a high-growth environment
Excellent interpersonal, presentation and communication skills.

Education