Marketing and Content Executive

23 سبتمبر، 2022

0 3 2 دقائق

الوصف الوظيفي

Content And Social Media Responsibilities

Shoot and edit videos and photos, for social media and other platforms
Work closely with the Director of Public Relations and Communications for the execution of the hotel’s social media strategy
Plan the content and create the content calendar(s) in line with the brand guidelines
Compose social media posts with an engaging writing style
Come up with content ideas to highlight various services and products and to elevate the visual presence and storytelling of the hotel and its business – F&B outlets, Rooms, Weddings and Events, Spa, our People, and more. Work closely across all the departments.
Have a strong eye and skill for photography, videography, design, and aesthetics, to know what performs well on social media and engages a community
Monitor and report all engagement activity across the hotel’s social media accounts
Curate UGC and influencer/content creator assets that are brand-elevating and reflective of the Four Seasons aesthetic, leveraging approved brand tools and templates
Have minimum 2 years of experience in creating social media content and using tools editing tools such as Canva and other applications
Have excellent verbal and written English
Have a thorough understanding of the social media environment and its evolving shape. Awareness of the latest tools, platforms, and best practices
Be excited and enthusiastic about the evolving social media landscape, keeping a close eye on trends, new app features, and algorithms for maximum impact
Be a warm, friendly, and passionate team player with the ability to work in a fast-paced environment juggling multiple projects at a time
Proficiency in Photoshop, Adobe Premiere Pro, or FinalCut Pro X is an asset
Do include a link or attach your portfolio when you apply (Creative Content – Video/Photo Content Creator)

Marketing And Pr Responsibilities

Correspond with traditional media and social influencers, evaluate media exposure opportunities
Organize influencer and media experiences such as hotel stays, dining, and spa experiences
Update content on the property website, mobile app, press room, image library, partner websites, and all digital online platforms
Manage the supply chain and timelines of print projects including costs, design, and copy
Manage hotel communications including signage for public spaces, elevator screens, in-room TVs, in-room screens, and drafting in-room guest letters
Coordinate professional video and photography shoots as needed
Monitor, review, and report on all marketing and PR activity and results.
With the assistance of the Director of PR and Communications; brief media plans, write creative briefs, and retouch briefs
Use industry platforms to measure and report on social media and digital statistics
Ensure that all hotel promotions, advertising, and collateral are in keeping with Four Seasons standards and brand image and reflect the highest level of professionalism in content and presentation
Be a brand ambassador of Four Seasons at all times, both in and out of the hotel and on personal social media accounts.
Occasionally design in-house collateral including flyers, posters, and hotel screen banners