Digital Marketing Analyst

23 سبتمبر، 2022

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الوصف الوظيفي

Digital Marketing Analyst
Digital Team · Anywhere, Planet Earth Digital Marketing Analyst (Remote)
We are building the best end-to-end marketing presence for our clients. And this is why we need you: an experienced Digital Marketing Analyst to be the starting pillar of our Digital Media Team. Your work will be the grounding start for the strategy for clients across the globe.
And yes, you will be joining a dynamic team, one in which your talents and knowledge will be embedded, appreciated, and transcended. Our tribe has grown significantly over the past years in the US, UK, EU, and Middle East. We have created a portfolio of global names in the luxury and leisure field like Hyatt, Sotheby’s, Four Seasons, Aero, and more! We are not stopping there, and neither should you.
Quick Overview
As a Digital Marketing Analyst, you will be responsible for working with a portfolio of clients to assist in: defining and implementing measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards, and delivering monthly, cross-channel performance and attribution reports with actionable insight. Your role will also involve conducting conversion optimization consultancies, with the aim of improving efficiency in clients’ digital marketing strategies and increasing ROI.
So we’re looking for the following in you: being an excellent, in-depth level of knowledge in digital marketing, along with experience in strategic and analytical management of digital campaigns.
Specific Responsibilities

Identifying client objectives and advising on suitable measurement strategies

Benchmarking performance across all online channels and advising on KPIs

Attributing conversions across multichannel campaigns for a deeper understanding of per channel ROAS and further advise media planning team on budget suggestions

Developing custom marketing dashboard concepts for client reporting

Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data

Analyzing online user behavior, conversion data, and customer journeys, funnel analysis, and multi-channel attribution

Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

Performing ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimization strategies with solid analytical data

Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimization

Providing consultancy on campaign tagging and additional on-site tracking

Spotting potential to implement innovative new methodologies and improve analytical procedure

Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based

Collaborating with the search, social and programmatic teams to enhance client reporting and performance measurement and conduct detailed analysis work when required
Qualification and experience

Experience in working within a marketing/business intelligence environment

High level of experience working with analytical software (e.g. Google Analytics, AppsFlyer)

Deep knowledge of the E-commerce analytics landscape, Mobile App Analytics landscape

High level of experience in data analysis techniques and advanced Excel

Experience in identifying and validating strategic and tactical marketing objectives

High level of experience in measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display, and social

Experience in working with website optimization tools for A/B and multivariate testing

Experience in working with conversion attribution tools
Place Within Tribe X

Reporting to Digital Director

Works closely with strategy, accounts, and creative team

Front-facing with Tier A spend clients when needed
About Our Tribe
Tribe X is a dynamic and a hybrid team of proud social media enthusiasts. With 10 years of expertise, we have been working with the world’s leading luxury leisure brands and disruptive tech startups in over 40 countries including the US, EU, UK, and the Middle East, and therefore we are eager to recruit a passionate like-minded enthusiast with a can-do attitude and appetite for growth. Our main game is balancing the science of digital with the art of content.
Tribe X presents the science of digital fused by the art of content. We already have been growing, adapting, and making an impact with stunning visualizations and representations for our clients' online presence, and we're looking for someone with the same mentality and approach.
About Our Vibe
We are eager to recruit the most talented experts in the game. But we are also looking for a perfect Tribe X fit. Someone who is eager to learn, takes initiative, inspires others, strives towards a better world, takes the stage, is a futurist at heart, and wants to help expand the Tribe around the world.
Values are what we value. There are no big egos here, just a group of people looking to be at the forefront of digital innovation and creativity. We’re a highly inquisitive bunch, regularly hosting inspiration sessions, training programs, and team-building activities. We strongly support diversity and are committed to creating an inclusive environment for all employees.
For further questions, contact Emil Diephuis at [email protected]
Location
Anywhere, Planet Earth
Minimum Experience
Experienced