Senior Marketing Manager

22 سبتمبر، 2022

0 4 دقيقة واحدة

الوصف الوظيفي

Digital Marketing:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with agencies and other vendor partners
Collaborate with internal teams to create landing pages and optimize user experience

Trading Marketing

Negotiating pricing with vendors to ensure that products are sold at the best possible price while maintaining profitability
Developing marketing campaigns and promotional strategies based on product features and target markets
Developing pricing strategies to increase sales of a product without sacrificing profit margins
Managing the company’s relationship with suppliers, including negotiating contracts and managing inventory levels
Identifying potential new markets for the company’s products or services via research, analysis, and meetings with potential clients

Medical Marketing

Provide input and implement and execute comprehensive segment specific marketing/development plan. Based on understanding of professional and consumer trends to drive sustained growth of the brand and organization.
Develop go-to-market strategy for designated segment responsibilities.
Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
Annual sales planning process for respective product / segment responsibilities.
Actively plan and modify as needed
Develop pricing strategy for the full range and the proper price increase whenever needed.
Managing the entire range life cycle from strategic planning to tactical activities
Budget Planning &monitoring to ensure budget resources are used appropriately &accordingly to the promo-plan.
Create marketing presentations.

Job Requirements and qualifications

BS/MS degree in Marketing or Medical or a related field
Strong analytical skills and data-driven thinking
From 8-9 years of experience
People management skills to interact with staff, colleagues and cross-functional teams, and third parties