Digital Marketing Manager

Position: Digital Marketing Manager

Qualifications:

• Proven SEM experience
• Managing PPC campaigns across Google
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, AdWords)
• Up-to-date with the latest trends and best practices in SEM, SMM
• Excellent English communication skills
• Educational International Certificate
• Preferably Bachelor or Master Degrees abroad

Job Description:

• Plan and execute all digital marketing, including SEM, PPC, SMM, marketing database, email, social media and display advertising campaigns.
• Efficiently and proactively run PPC Google Search ads, display and remarketing ads
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage and lead a team of digital marketing executives
• Monitor Campaign budgets and distribute across platforms accordingly
• Prepare accurate reports on marketing campaign’s overall performance
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to maximize performance landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners

Ideal Candidate has:

Google and Facebook certificates

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