Brand Manager
Brand Manager
Brand Manager
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That’s why our employees, from around the world, choose to be a part of JTI. It is why 87% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, eight years running.
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Learn more: jti.com
Brand Manager
What this position is about – Purpose:
The incumbent, working very closely with the Marketing Director, will be responsible for :
Taking part in building and executing the commercial and marketing strategy of the managed brands. The stewardship of brand equity for assigned brands within the JTI portfolio BTL (Below the line) communication custodian for existing and new brand launches
whilst being in regular contact with JTI global brand management for the assigned brands, global/local communication agencies and closely collaborating with other departments to ensure consistency of brand equity.
What will you do – Responsibilities:
- Brand Strategy: work in collaboration with Marketing, Sales, Finance, and Factory teams to ensure timely execution of approved plans and new launched. Liaise very closely with Geneva HQ ensuring that brand guidelines and Marketing excellence guidelines are implemented when developing initiatives.
- Brand Performance: monitor brand KPIs (brand awareness, perception, etc) to establish brand performance over time and take action if necessary/ accordingly. Provide all the necessary input to the Annual and Strategic Plans related to brand(s) equity and build the roadmap for the brand. Systematically shares best practices within Marketing.
- Marketing Strategy: develop all elements of the marketing mix (new product launches, new pack designs, BTL communications, promotional strategies, etc.) to strengthen brand equity and to ensure that brand positioning is in alignment with HQ for the designated brand(s). Preparation of documentation related to new product launches and product/packaging amendments.
- Portfolio Strategy: drive innovation to meet the evolving needs of consumers, and take advantage of emerging trends. Translate the strategy into detailed plans, whilst allocating the appropriate resources across channels and segments to meet portfolio objectives.
- Merchandising: Development of Merchandising programs, special activities, and events, as well as trade loyalty programs and Trade Marketing projects across all channels. Ensure those programs are delivered on time and within budget. Work closely with the Activation Team and Sales Operations group ensuring to leverage those plans when negotiating with the accounts.
- External Agencies: Responsible for all contact with global/local agencies and management of projects contracted to the agencies.
- Budget: Optimize, manage and control related budgets in order to ensure the effective allocation of the resources that are in line with the agreed strategies for related brands. Ensures monthly follow-up and reporting.
- Budget: Optimize, manage and control related budgets in order to ensure the effective allocation of the resources that are in line with the agreed strategies for related brands. Ensures monthly follow-up and reporting.
- Miscellaneous: Perform any other tasks given by the direct manager, or as necessitated by changing Marketing requirements
Whom are we looking for – Requirements:
- University Degree in Business Administration, Marketing or Equivalent.
- 5-7years relevant experience in FMCG marketing, trade marketing, and/or sales functions.
- Excellent command of written, and spoken English. Fluent use of computers and software packages.
What are the next steps in the Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.
