Local Marketing Producer

19 سبتمبر، 2022

0 26 2 دقائق

الوصف الوظيفي

General Assembly has partnered with Tamkeen to build a national academy in Bahrain and train 1,200+ people in new-economy skills. The academy will support individuals as they launch or accelerate their careers, providing best-in-class education in data analytics & data science, software engineering, ux design, product management, digital marketing, and more! 

*This is a not a GA employee position and the candidate would be working for a third party*

The Role 

The Local Marketing Manager is an integral member of the Middle East Marketing team. You'll lead our audience development strategy by capturing and creating value through high-impact, high-volume events and be responsible for creating meaningful partnership opportunities with noteworthy companies and organizations in Bahrains's tech, design, startup and enterprise ecosystem.

Ultimately, you will be responsible for increasing the size of the General Assembly audience and maintaining a highly engaged community that adds value to GA students, campus and business. Fostering growth, using scale to our advantage and helping empower people to pursue the careers they love.

Responsibilities:

Target various audiences spanning prospective students, employers, universities and other organizations to attract and acquire students for our training programs in Bahrain
Provide feedback on the local positioning and messaging of General Assembly course offeringsand recommend appropriate changes as needed
Work closely with our established partners, Tamkeen and BIBF to leverage their vast network across multiple marketing channels and audiences
Establish the right mix between hosted and 3rd party events working closely with our partners and their networks to find and recruit new candidates for our programs
Manage social media presence determining content and frequency of posts as well as the engagement  strategy
Collaborate with members of the global marketing to build landing pages, emails, sales collateral and other content needed to support local marketing efforts
Serve as the local face of GA by planning and executing in-person events, meeting regulating with our partners and responding to needs in market quickly
Cultivate new partnerships and maintain relationships with current partners
Find and engage local experts in tech, design, and business to participate in various marketing activities
Meet quarterly audience growth targets by securing promotional and content partners for marketing events.
Keep track of and report on all metrics surrounding user acquisition strategies
Contribute your creativity and expertise to drive GA's holistic marketing plan forwards, taking ideas for local marketing campaigns from concept stage through to launch

Qualifications

Is bilingual in Arabic and English (Spoken and Written)
Have at least 2 years of event marketing, partnerships, or community management experience,
Understand General Assembly's brand and ethos and you are able to represent us at our best, in the community.
Past experience in managing contractors, consultants or temp staff.

Competencies: