Coffee Ambassador
Job Description
Job Success Profile
Position Level: Leaders
Region / Market / Country:Saudi ArabiaPosition Dimensions / Scope No direct reports
No direct responsibility for NPS
Indirectly responsible for:
Local Coffee Bard community
Location:Jeddah Enter Dimensions / scope
information
e.g. Net Proceeds of Sales (NPS): Number of Units or Factories:
Budget :
Number of direct subordinates / indirect subordinates: Business or Product categories
Company:Nespresso
Department:Marketing
Position Title:Coffee Ambassador
Direct Report to:Marketing Manager
Indirect Report to:HQ Coffee Expertise Team
Main Purpose of Job
Act as a local Ambassador of the Nespresso coffee expertise internally and externally and actively contribute to establish Nespresso as the reference in coffee expertise.
Key Outputs: List the main results which the job must deliver in order to achieve its purpose.Measurements / Performance Indicators
Developing Coffee Expertise
. Develop strong understanding of Annual Operational Plan (OP) and Integrated Activity Plan (IAP)
. Act as the local coffee Sensory Referent to support the OP and IAP by driving an understanding of the competition and advisory to Product team for forecasting and project management
. Monitor local and international relevant trends and report these to local management and HQ . Operational excellence for all content
. Key coffee authority brand image statements
. Tasting experience & overall results as measured by boutique Mystery Shopper visits
. Translation of the OP2023 strategy with the local Coffee community
. Attendance at regional and global coffee meetings
. Gold Capsule Challenge participant rate & # employees to 2nd round / final
. Number of Coffee Bards in place and trained
. Number of employees successfully passing basic level of Coffee Expertise training path
. Number of executed coaching sessions for Coffee Bards and Trainers involved in the execution of Coffee Expertise related trainings (e.g. Coffee Fundamentals 1&2)
Coffee Thought Leadership
. Contribute to the annual strategy with a Coffee-first approach
. Develop and impart thought leadership of Coffee to advise the business in the decision-making process to reinforce the market strategy and to indirectly deliver the annual P&L
Implementing Coffee Communications
. Establish an annual implementation of external coffee engagement initiatives with key opinion leaders and influencers
. Ensure accuracy and consistency of the content in the local adaptation of any coffee related communication material and scripts
Development and Engagement of Local Coffee Community
. Implement and manage activities proposed by HQ (e.g. Gold Capsule Contest, new products & other internal launch activities) and develop other local relevant initiatives
. Establish an annual plan of all internal initiatives linked to Coffee Expertise (e.g. Coffee Bard network, coffee education, Gold Capsule contest, tasting events)
. Actively contribute to the setting up and development of the network of New Zealand Coffee Bards with recruitment, identification to their development. Act as Indirect Leader for this group and enable them to support the execution of the internal coffee expertise strategy
Key Relationships Internal to Nestl Group: (shared / conflicting interests)Key Relationships External to Nestl Group (shared / conflicting interests)
Local: Marketing, Bards, L&D, HR, Retail/Boutiques, eBusiness, Trade, Customer Relationship Center, TQM, Finance.
Nespresso HQ: Coffee team, Sustainability team, Corporate comm, Regional Marketing Manager.
Key Experiences:
What experiences are key to success in this jobKnowledge: Nestl Corporate / Functional / Market / Business / Organizational
What specific organizational information should the incumbent have to be effective in their role
Coffee Expertise Brand & Media Training & Education Stakeholder & Project Management Coaching & Mentoring
Education level:
. University degree or equivalent in marketing or food technology (with a link to marketing or commerce).
. Natural fit within a premium brand environment.Experience in marketing & brand
Vast experience in training (internally) presenting (externally) and media interviews (no hard condition, a plus)
. Strong in stakeholder management, both internally as externally
. Fluency in English
Eligible Positions:
. Coffee Team Expert
. Marketing, Brand & Media Management
. Training & Education Management
. B2B & Trade Management
. Retail Operations Management 1. Core knowledge of the 10 Nestl Corporate Business Principles and expert knowledge in our areas of responsibility. (mandatory – do not remove or change)
Company roadmap, IAP, Coffee roadmap, local business strategy, Brand & Media Media Guidelines, Brand Voice, Nestl Leadership Framework
Nestl Leadership Framework
These are the leadership behaviours required as defined by the
position level of the roleFunctional Competencies
These are the core functional competencies and the appropriate skill level
that is required to be effective in the role
Insight CompetencyDesired Level
Project Management 4. Can do alone
Creativity 5. Can train others
Energize & Engage Communication 4. Can do alone
Public Relation 4. Can do alone
Coffee Knowledge 4. Can do alone
Enable Results Through Others
Coach & Develop
Other Personal Qualities
Other personal attributes not reflected in the NLF that will enable success
Influence with Integrity
. Must have a strong work ethic, integrity and total honesty (transparency and trust)
Courage
Job Details
Employment Types:
Full time
Industry:
FMCG
Function:
IT , Digital Marketing , Marketing & Communications , Marketing Research & Analysis
Roles:
Customer Service Executive (Voice)
