Data & Insights Specialist

15 سبتمبر، 2022

0 5 5 دقائق

Job Description

We are the Nestl Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world's most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
Region / Market / Country:Saudi ArabiaPosition Dimensions / Scope:
Location:Jeddah Enter Dimensions / scope
information
e.g. Net Proceeds of Sales (NPS): Number of Units or Factories:
Budget :
Number of direct subordinates / indirect subordinates: Business or Product categories
Company:Nestl Nespresso
Department:Marketing
Position Title:Data Analyst
Direct Report to:Consumer Experience & Insights Manager
Indirect Report to:Marketing Director
Main Purpose of Job
Provide insights to improve the consumer experience and business results by collecting, combining and translating data on customers (behavior), consumers, prospects, market and competition, both B2C and B2B
Key Outputs List the main results which the job must deliver in order to achieve its purpose.Measurements / Performance Indicators
Collect, combine and analyse insights
. Define indicators to ensure the measurement of results
. Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
. Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality
. Perform (adhoc) analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels, both reactively and proactively
. Develop forecasting & predictive models to generate long-term insights
. In time delivery of reporting
. Internal stakeholder feedback reports
Provide insights
. Translate data from analyses requested by all departments into actionable recommendations for all business initiatives, e.g. the consumer journey strategy, campaign management
. Assist channels in their forecasting activities
. Timely execution
. Number of pre- and post-evaluations
. Cost efficiency
. Net customer loss rate
Standard reporting
. Provide periodic reporting on key KPI's and expected developments to MT stakeholders, sales channels and HQ, e.g. data on active base, average consumption and channel preference
. Complement reports with bottom-up channel views
. Monitor and report relevant trends within the database and communicate them within the organization on regular basis
. Provide evaluation reports of consumer experience campaigns and marketing activities . Customer complaints
. Penetration rate
. Average basket
. Average consumption
. Order frequency Data accuracy
Key Experiences
What experiences are key to success in this jobKnowledge: Nestl Corporate / Functional / Market / Business / Organizational
What specific organizational information should the incumbent have to be effective in their role
Education:
. University degree in Mathematics/Statistics/Econometrics/Quantitative Marketing
Professional experience:
. Minimum of 3-5 years experience in data mining/ CRM/ Direct Marketing
. Proven competency in project management
. Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool
. Analytical experience using software tools in a business oriented environment
Preferably also:
. Experience with geoanalytical software (Regiograph, Mapinfo, etc)
. Experience in retention activities and churn risk modeling
. Experience with campaign management tools
Core knowledge of the 10 Principles and expert knowledge in our areas of responsibility.
.
Nestl Leadership Framework
These are the leadership behaviours required as defined by the
position level of the roleFunctional Competencies
These are the core functional competencies and the appropriate skill level
that is required to be effective in the role
Understand The Business Environment
. Understands team goals and company business drivers
. Sees how personal contribution impacts the business
. Takes action based on understanding of customer and consumer needs
. Actively questions to learn about the business in order to make appropriate decisions
. Understands the impact of our operations on the community
. Participates in activities within the communityCompetencySkill Level
Know Your Consumer Deeply 3. Can practice with help
Results Focus
. Achieves results in compliance with the Nestl Corporate Business Principles
. Shows a drive to achieve ambitious performance objectives and quality standards
. Plans and prioritises work effectively
. Takes every opportunity to do more than expected
. Doesn't hesitate to act
. Pursues goals with energy and drives through to completion
. Takes ownership and accountability for delivering expected results (what and how) Guide with Brand Essence and Properties 2. Basic knowledge but no skill
Delight with Product and Packaging Experience 3. Can practice with help
Practice What You Preach
. Takes responsibility for own actions and consequences
. Shows consistency in words and actions
. Lives the Nestl values and principles
. Acts with the organisation's reputation and best interest in mind
. Interacts with integrity and honesty
. Admits mistakes Create Engaging Brand Experiences 4. Can do alone
Innovate Bigger Bolder Better 3. Can practice with help
Proactive Cooperation
. Gains the trust and support of others
. Is prepared to make compromises to achieve the group objectives
. Actively contributes ideas, energy and the desire to succeed as a team
. Influences without authority
. Is interested in and listens attentively to the ideas of others
. Works through disagreements without damaging relationships Win with Shoppers 4. Can do alone
Plan and Execute Flawlessly 4. Can do alone
Know Yourself
. Actively seeks feedback from others
. Creates and executes personal development plans
. Takes every opportunity to learn and grow
. Learns from successes and mistakes
. Is resourceful in pursuing learning objectives
. Has high personal self-awareness – strengths, weaknesses, opportunities and limitsOther Personal Qualities
Other personal attributes not reflected in the NLF that will enable success
Results driven, always looking for opportunities to improve
. Analytical
. Detail oriented, rigorous and disciplined
. Pragmatic and results oriented
. Is used to work against tight deadlines
. Curious and ability to generate creative ideas
. Excellent interpersonal & communication skills
. Ability to work in a multi-cultural environment
. Full command of the Dutch and English language (written and spoken)
Initiative
. Anticipates future problems and works to minimise or prevent them
. Tackles new problems, breaks new ground and develops contingency plans
. Initiates and contributes to innovation and continuous improvement
. Is open minded towards new and different ways of doing things
. Constructively challenges the why and asks why not
. Acts decisively and proactively
Nestl is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4billion sales in 2018, we have an expansive presence with 413factories in more than 85countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more Visit us at www.nestle.com.