Campaign Design & Implementation Analyst

15 سبتمبر، 2022

0 6 5 دقائق

Job Description

Region / Market / Country:Saudi ArabiaPosition Dimensions / Scope:
Location:Jeddah Enter Dimensions / scope
information
e.g. Net Proceeds of Sales (NPS): Number of Units or Factories:
Budget :
Number of direct subordinates / indirect subordinates: Business or Product categories . Responsible for all transactional & informative CRM campaigns (onboarding & retention out of scope)
. Scope: in-home & out-of-home
Company:Nestl Nespresso
Department:Marketing
Position Title:Campaign design and implementation analyst
Direct Report to:CX&i Manager
Indirect Report to:Marketing Director
Main Purpose of Job
Responsible for the correct and on time execution of differentiated and exclusive direct-to-consumer activation campaigns, with the purpose to increase the connection between our existing consumers and the brand. Manage the implementation of CRM activation campaigns, and propose and create local adaptations (adapted global programs and/or locally developed) towards existing consumers.
Key Outputs List the main results which the job must deliver in order to achieve its purpose.Measurements / Performance Indicators
Set-up and manage consumer activations
. Adapt, set-up and manage HQ led CRM activation campaigns, e.g. for product introductions.
. Create, set-up and manage locally led CRM activation campaigns, e.g. for local 360 marketing campaigns.
. Align with CRM Insight team and direct channels on set-up of campaigns.
. Align with CRM Insight team on the reporting and evaluation of CRM activation campaigns
. Brief campaigns to internal and external stakeholders, e.g. customer facing teams and agencies.
. Manage the program of transactional service e-mails.
. Co-development of re-marketing campaigns. . Timely execution
. Penetration rate
. Average basket
. Average consumption
. Order frequency
Create and plan consumer activations
. Monitore and secure the CRM activation campaign planning, in line with the overall marketing calendar.
. Based on post-evaluations of previous campaigns and other CRM insights, decide on the most effective call-to-action to maximize impact on set targets.
. Lead the creative agency in adaptation or creation of the creative concept of the direct mail (DM), eDM & local Gift with Purchases.
. Develop the key message(s) of the (e)DM (in close cooperation with brand marketing when 360 campaigns).
. Secure a seamless customer journey through best in class execution of the campaign (e.g. sending, response, fullfillment).
. Through (hyper)targeting, ensure that campaigns are personalized, relevant and perceived exclusive. . Timely execution
. Cost efficiency
. Customer complaints
. Penetration rate
. Average basket
. Average consumption
. Order frequency
Other
. Regularly track and optimize campaigns, based on results to reach set targets.
. Together with the CRM Insights team, regularly report on performance on main KPI's.
. Benchmark local performances with international best practices and local competitive environment.
. Back-up for Customer Loyalty Specialists Onboarding & Retention . Timely execution
. Number of pre- and post-evaluations
. Cost efficiency
. Net customer loss rate
. Tone of voice (CSS)
Key Relationships Internal to Nestl Group (shared / conflicting interests)Key Relationships External to Nestl Group (shared / conflicting interests)
Nespresso HQ: CX & Insights, International Marketing Manager.
Local: Marketing, eBusiness, Boutique B2C Trade, Customer Relationship Center, Finance, Supply Chain, IS/IT. Creative agencies
Fullfilment agency
Key Experiences
What experiences are key to success in this jobKnowledge: Nestl Corporate / Functional / Market / Business / Organizational
What specific organizational information should the incumbent have to be effective in their role
Education:
. University degree in marketing, commercial or equivalent
Professional experience:
. At least 1-2 years experience in marketing team as (junior) Product and/or Brand Manager
. Worked for an organisation with leading brands and a strong commercial mindset
. Experience in project management (of complex projects), managing both internal stakeholders and external agencies
Preferably also:
. Experience as CRM/Campaign Manager in a direct-to-consumer organizationCore knowledge of the 10 Principles and expert knowledge in our areas of responsibility.
. Business Acumen (understanding of processes and enablers, drivers of Business Models & being capable to translate it into relevant Marketing Actions) Good understanding of value chain analysis and all functional areas of the business beyond Marketing, e.g. finance, manufacturing, procurement, supply chain, demand planning
. Nestl and Nespresso Roadmap, Management and Leadership Principles, Corporate Business Principles
. Strong Customer and marketing insight (from Market research,Customer satisfaction, web analytics, CRM-customer data)
. Strong financial knowledge (OPL management, P&L structure)
. Project Management and Stakeholder Management (understand decision and escalation process at Nespresso)
Nestl Leadership Framework
These are the leadership behaviours required as defined by the
position level of the roleFunctional Competencies
These are the core functional competencies and the appropriate skill level
that is required to be effective in the role
Understand The Business Environment:
. Understands team goals and company business drivers
. Sees how personal contribution impacts the business
. Takes action based on understanding of customer and consumer needs
. Actively questions to learn about the business in order to make appropriate decisions
. Understands the impact of our operations on the community
. Participates in activities within the communityCompetencySkill Level
Know Your Consumer Deeply 3. Can practice with help
Results Focus:
. Achieves results in compliance with the Nestl Corporate Business Principles
. Shows a drive to achieve ambitious performance objectives and quality standards
. Plans and prioritises work effectively
. Takes every opportunity to do more than expected
. Doesn't hesitate to act
. Pursues goals with energy and drives through to completion
. Takes ownership and accountability for delivering expected results (what and how) Guide with Brand Essence and Properties 2. Basic knowledge but no skill
Delight with Product and Packaging Experience 3. Can practice with help
Practice What You Preach:
. Takes responsibility for own actions and consequences
. Shows consistency in words and actions
. Lives the Nestl values and principles
. Acts with the organisation's reputation and best interest in mind
. Interacts with integrity and honesty
. Admits mistakes Create Engaging Brand Experiences 4. Can do alone
Innovate Bigger Bolder Better 3. Can practice with help
Proactive Cooperation:
. Gains the trust and support of others
. Is prepared to make compromises to achieve the group objectives
. Actively contributes ideas, energy and the desire to succeed as a team
. Influences without authority
. Is interested in and listens attentively to the ideas of others
. Works through disagreements without damaging relationships Win with Shoppers 4. Can do alone
Plan and Execute Flawlessly 4. Can do alone
Know Yourself:
. Actively seeks feedback from others
. Creates and executes personal development plans
. Takes every opportunity to learn and grow
. Learns from successes and mistakes
. Is resourceful in pursuing learning objectives
. Has high personal self-awareness – strengths, weaknesses, opportunities and limitsOther Personal Qualities
Other personal attributes not reflected in the NLF that will enable success
. Results driven, always looking for opportunities to improve
. Analytical
. Detail oriented, rigorous and disciplined
. Pragmatic and results oriented
. Is used to work against tight deadlines
. Curious and ability to generate creative ideas
. Excellent interpersonal & communication skills
. Ability to work in a multi-cultural environment
. Full command of the Dutch and English language (written and spoken)
Initiative:
. Anticipates future problems and works to minimise or prevent them
. Tackles new problems, breaks new ground and develops contingency plans
. Initiates and contributes to innovation and continuous improvement
. Is open minded towards new and different ways of doing things
. Constructively challenges the why and asks why not
. Acts decisively and proactively