Brand Manager – Vitamins, Minerals & Supplements
Job Description
Brand Manager – Vitamins, Minerals & Supplements
POSITION SNAPSHOT
Location: Dubai, UAE
Company: Nestl Health Science
Role: Brand Manager
Business Unit: Marketing
POSITION SUMMARY
Nestl Health Science was created in 2011 by Nestl, the leading food and beverage company. Focused on delivering quality-of-life benefits through nutritional solutions, we harness scientific and clinical advances to improve health through managed nutrition. Behind our pioneering company are 3,000 people around the world who are driving breakthroughs and innovating for impact. With a global presence in about 50 markets, we invite you to impact the future of health and your career with us. As the Brand Manager, you will play an important part role in improving the wellbeing of target consumers who are proactively managing their health. You will also be responsible for the development, execution and implementation of the 3 year brand strategy leveraging the best in class consumer insights to build effective communication and successful innovation.
A DAY IN THE LIFE
- Responsible for defining the selection of the target market and develop an inspiring consumer portrait.
- Develops and updates consumer/Patient portrait, consumer engagement funnel/Patient Journey.
- Accountable for brand performance for MENA.
- Activate the brand essence across the different touchpoints.
- Implement growth strategies via a 3-year brand plan and yearly implementation plan (ICP).
- Develop or apply (locally aligned or global) brand essence, vision and manifesto.
- Create strategies to win at the first and second moment of truth (product and packaging).
- Create effective brand strategies in collaboration with category to delight shoppers.
- Responsible for developing the OBI, Big Idea, Campaign Idea, engagement strategies, implementation and tracking effectiveness.
- Responsible for the delivery of a 3-year consumer and technically validated category innovation plan (risk adjusted)
- Support the Nestle Health and Wellness strategy to deliver the tastiest and healthiest F&B experiences within the category.
- Support the implementation of a CSV category strategy Implement the strategy to deliver 60/40+.
- Deliver cross functional alignment to aligned brand strategies and implementation plans.
What will make you successful
- University degree.
- Minimum 5 years experience in marketing or in other function ideally in Sales at Nestl or equivalent FMCG.
- Experience of working with cross functional teams.
- Experience working with OTC, Personal Health and Health and Wellbeing consumer categories.
- Strong communication skills and ability to build and maintain relationships with stakeholders.
- Self-motivated, passionate, and results oriented.
Job Details
Employment Types:
Full time
Industry:
FMCG
Function:
Digital Marketing , Customer Service / Call Centre / BPO , Marketing & Communications , Marketing Research & Analysis
Roles:
Customer Service Executive (Voice)
