Marketing & Customer Experience Manager

14 سبتمبر، 2022

0 3 2 دقائق

الوصف الوظيفي

Job Description

Our client provides entertainment technology turnkey solutions for the hospitality, leisure and entertainment sectors across the Gulf region.
As part of their growth in the region, we are recruiting a UAE experienced digital marketing and brand manager to join their Dubai team.
The role will develop, implement and measure marketing and sales enablement strategies to incorporating integrated digital marketing and brand strategies, roadmaps and campaigns to accelerate brand awareness, customer acquisition and revenue growth goals.
The successful candidate must have extensive experience in building and executing omni-channel marketing campaigns to drive client acquisition and revenue growth. In addition, they would be an expert in driving relevant web traffic through PPC and increasing conversation rates through enhanced customer journeys.
Role Summary

Define customer target segments and develop, execute and manage campaigns to drive online traffic and engagement across omni-channel platforms and print media.
Develop metrics to measure insights into potential and existing customers to build new business opportunities.
Enable sales managers by providing impactful marketing content and campaigns to achieve sales goals.
Data driven performance marketing to increase website and mobile traffic, quality lead generation, enhance user journey and experience, improve conversion rates and build brand recognition and customer engagement.
Optimize automation to improve email marketing and website conversion optimization.
Maintain social media accounts such as Facebook, Instagram, Pinterest, Twitter, YouTube and LinkedIn.
Direct the creation, curation and management of all published digital content.
Develop influencer outreach programs to engage brand evangelists.
Reporting and analysis – evaluate online campaign performance.
Organize and participate in industry events and trade shows.
Manage marketing budget.

Mandatory Skills & Experience

7+ year’s continuous high-performance employment in digital and social media marketing experience gained in the UAE with a proven record in building brand reputation, generating demand and leads and developing the right sales enablement content.
Strong experience in developing relevant industry content; defining the customer journey and channel strategy; and testing and analyzing performance.
Proven experience in developing, executing and managing customer base direct marketing campaigns delivered via effective marketing automation platforms.
Paid digital media strategy and paid user acquisition – Google Ads, Facebook Ads Manager, LinkedIn InMail Marketing.
Strong experience in A/B testing, conversion rate optimization, programmatic advertising, paid advertising, website optimization and funnel conversions.
Proven capabilities in translating performance metrics into actionable insights.
Proficient professional use of marketing automation tools, Sprinklr, Hootsuite, Sprout Social, Facebook Business Manager, MailChimp, Pardot, Google Data Studio, Google Search Console and Advanced Web Ranking.
Digital performance analysis using Google Analytics, Net Insight, Adobe Omniture, WebTrends, Google Tag Manager, Yandex Metrica, Amplitude.

Candidate Profile

Currently living in the United Arab Emirates – must be able to live and work in Dubai.
Fluent in English – must be able to read and write native English.
Excellent interpersonal and presentation skills with the gravitas to engage and influence stakeholders.

Education & Certification