Digital Marketing Specialist

11 سبتمبر، 2022

0 3 2 دقائق

الوصف الوظيفي

Develop creative and engaging social media strategies
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram, Twitter, Pinterest, Instagram, TikTok and YouTube, adapting content to suit different channels
Oversee, plan, and deliver content across different platforms using scheduling tools such as Hootsuite / Meta Business Suite. Etc.
create engaging multimedia content (inhouse /or outsource this effectively) across multiple platforms
Develop, launch, and manage new competitions and campaigns that promote your organization and brand
Form key relationships with influencers across the social media platforms
Undertake audience research
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics, Google Merchandizing, and Facebook insights
Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
Analyze competitor activity
Recommend improvements to increase performance
Set targets to increase brand awareness and increase customer engagement
Manage, motivate and Co-ordinate with Designers/Translators and Team
Manage a budget for social media activities
Educate other staff on the use of social media and promote its use within your company (in-house roles)
Encourage collaboration across teams and departments
Prepare and post Mobile App Push Notification and Email Marketing in regular basis.
Co-Ordinate with Head Office for Outdoor Media.
Content Writing for social media.

المهارات

A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
Knowledge and understanding of algorithms and search engine optimization
Creative skills for contributing new and innovative ideas
Leadership qualities to lead and motivate a team
Excellent team working, collaboration and networking skills
Project and campaign management skills
The ability to work well under pressure in order to meet deadlines
Skills in data analysis and interpreting statistics
An eye for detail and the ability to work accurately